Senior Lifecycle Marketing Lead (AI-Driven)

Caribou Financial is seeking a data-driven Senior Product Marketing Manager to own end-to-end lifecycle strategy and customer communications across email, SMS, in-app, and call scripting. You will drive persona-based segmentation, AI-driven personalization, and cross-functional GTM for new features and service improvements.
You’ll collaborate with Product, Performance Marketing, Brand, Sales & Operations, and Analytics to optimize the customer journey, measure impact on conversion and retention,

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