YouTube Paid Social Media Specialist - Seasonal Contractor

YouTube & Paid Social Media Specialist – Seasonal Contractor
100% Remote Opportunity | Central or Eastern Time ZonesOnly

Employment Type: Partial-Year Contract

Contract Period: Mid-December through April

Primary Focus: YouTube campaign planning, media buying, andoptimization, with paid social execution support

Position Summary
We are seeking an experienced YouTube & Paid SocialMedia Specialist to support digital advertising campaigns during the peaktax-season marketing period. This role will focus primarily on hands-on YouTubemedia planning, buying, campaign execution, monitoring, and optimization, whileproviding additional paid social support across Meta and TikTok as needed.

Working closely with the Senior Manager of Paid Social andthe broader media team, the specialist will help ensure campaigns are launchedaccurately, budgets are managed effectively, and performance is continuouslyoptimized to support brand awareness and performance marketing objectives.

The ideal candidate has strong hands-on experience managingYouTube and Demand Gen campaigns, a data-driven approach to decision-making,and the ability to manage multiple priorities in a fast-paced, high-volumeenvironment.

Key Responsibilities

Plan,build, launch, and manage YouTube and Demand Gen advertising campaigns,including campaign setup, trafficking, quality assurance (QA), and ongoingcampaign maintenance.

Monitorcampaign performance, delivery, budget pacing, targeting, and creativeeffectiveness to identify optimization opportunities and resolve issuesproactively.

Analyzecampaign data and performance metrics to develop actionable insights,testing strategies, and recommendations that support brand and performanceobjectives.

Optimizecampaigns throughout the marketing funnel to improve efficiency,engagement, and overall advertising performance.

Providehands-on paid social campaign support across Meta and TikTok during peakmarketing periods.

Partnerwith media leadership and cross-functional teams to support campaignplanning, creative updates, reporting, measurement, and seasonal marketinginitiatives.

Ensurecampaigns are executed accurately and on schedule while maintainingconsistent monitoring and optimization practices.

Supportmedia reporting and performance measurement to evaluate campaigneffectiveness and identify opportunities for continuous improvement.

Qualifications & Experience

Significanthands-on experience planning, buying, executing, and optimizing YouTubeadvertising campaigns.

Strongworking knowledge of YouTube and Demand Gen campaign setup, trafficking,quality assurance, targeting, creative management, budget pacing, andperformance optimization.

Experiencemanaging digital advertising campaigns across different stages of themarketing funnel.

Workingknowledge of paid social advertising platforms, particularly Meta andTikTok, with the ability to provide campaign execution support as needed.

Stronganalytical skills and data literacy, including the ability to interpretcampaign metrics and translate findings into actionable recommendations.

Familiaritywith digital media reporting, performance measurement, and campaignanalytics tools.

Excellentattention to detail and the ability to manage multiple campaigns andcompeting priorities in a fast-paced environment.

Strongcommunication and collaboration skills, with experience working alongsidemedia, creative, analytics, and data teams.

Abilityto work independently, identify performance issues, and proactivelyrecommend solutions.

Contract & Workload Expectations

WorkArrangement: 100% remote.

EligibleLocations: Candidates must be based in the Central or Eastern TimeZones.

ContractDuration: Mid-December through April.

WorkSchedule: Full-time, approximately 40 hours per week during peakseason.

PrimaryResponsibilities: YouTube campaign management, budget pacing, creativeupdates, performance monitoring, and optimization, with additional Metaand TikTok campaign execution support as needed.

Measures of Success
Success in this role will be measured by:

Accurateand timely campaign setup, trafficking, and execution.

Consistentcampaign monitoring and proactive performance optimization.

Effectivemanagement of YouTube advertising budgets, pacing, and delivery.

Identificationof actionable insights and opportunities to improve campaign performance.

Strongcollaboration with media leadership and cross-functional partners.

Contributionsto year-over-year improvements in brand and performance marketingoutcomes.

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