Lifecycle Marketing & CRM Growth Manager

Helen of Troy is seeking a CRM & Lifecycle Marketing Manager in Boston, MA for the Beauty division (Curlsmith). This role blends strategy and hands-on execution to drive customer engagement, retention, and LTV across email, SMS, and other channels within a hybrid work model.
You will own retention programs, develop segmentation and personalization, partner with DTC eCommerce, product reviews, and support teams, and lead testing and optimization to maximize revenue while delivering an exceptional

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