Associate Director Marketing - US Pediatric Vaccines Brand Strategy Lead

Job Description
The US Pediatric Vaccines team is seeking a strategic and results-oriented marketer to serve as Brand Strategy Lead for key brands. This individual will be responsible for developing and executing brand strategies that drive business performance, customer engagement, and long-term portfolio growth.

The role requires strong cross-functional leadership and collaboration across Commercial, Sales, Medical, Market Research, Finance, Operations, and Global teams. The successful candidate will leverage customer insights, analytics, and market dynamics to inform strategic decisions and deliver impactful commercial initiatives.

Key Responsibilities

Lead development and execution of brand and portfolio strategies.

Translate customer, market, and business insights into actionable growth plans.

Drive annual business planning, forecasting, and performance management.

Lead integrated marketing and customer engagement initiatives.

Partner with cross-functional stakeholders to deliver key business objectives.

Monitor market trends, competitive activity, and customer needs to identify opportunities and risks.

Develop recommendations and presentations for senior leadership.

Manage agency partners, budgets, and strategic projects to ensure execution excellence.

Required Qualifications

Bachelor's degree

5+ years of experience in marketing, sales, commercial strategy, market research, consulting, or related healthcare/pharmaceutical fields

Demonstrated success developing and executing brand strategies

Strong analytical, strategic, and problem-solving skills

Proven ability to influence and lead cross-functional teams

Excellent communication and presentation skills

Preferred Qualifications

MBA or advanced degree

Prior experience in vaccines

Understanding of US commercial and regulatory requirements

Required Skills
Adaptability, Brand Management, Content Creation, Creativity, Cross-Functional Leadership, Customer Insights, Digital Consumer Engagement, Digital Marketing, Market Research, Market Segmentation, Omnichannel Marketing, Product Launches, Product Management, Strategic Planning, Strategic Thinking

US And Puerto Rico Residents Only
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.

Requirements
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

USA - Pennsylvania - North Wales (Upper Gwynedd)

Where required by law, the compensation range for this role is provided below.

The salary range for the primary location of this role is:

$142,400.00 - $224,100.00

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Additional location(s):
Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location.

Additional location(s) Compensation Information:
San Francisco Residents Only:
We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only:
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status
Regular

Relocation
No relocation

VISA Sponsorship
No

Travel Requirements
10%

Flexible Work Arrangements
Not Applicable

Shift
Not Indicated

Valid Driving License
No

Hazardous Material(s)
N/A

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