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Media Planning Lead, First-Party Data & Growth

Citigroup Inc. · New York, NY, USA ·

Job type:
Full Time

Citigroup Inc. in New York seeks a Media Planning Manager to translate briefs into strategic, executable campaigns. You will leverage Citi’s first‑party data and cross‑functional teams to design end‑to‑end media plans across digital channels.
The role focuses on audience strategy, budget allocation, flighting, and optimization to achieve ROAS and engagement targets in a fast‑paced environment.

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