Marketing Director

Director of Marketing – Apparel - Greater Boston
Location: Quincy, MA

About the Opportunity
We are partnering with an established women's apparel company seeking a Director of Marketing to lead its marketing strategy, strengthen brand awareness, and drive growth across e-commerce and wholesale channels.

This is a highly visible opportunity to work directly with the CEO, lead a small marketing team, and play a key role in shaping the company's continued growth.

The ideal candidate will bring a strong background in women's apparel, digital marketing, and brand strategy, along with a hands‑on, creative, and analytical approach to leadership.

Key Responsibilities

Develop and execute marketing strategies to drive brand awareness, customer engagement, and revenue growth.

Lead and mentor a small marketing team, overseeing creative projects, campaigns, and day‑to‑day priorities.

Drive e‑commerce and digital marketing initiatives, including email marketing, paid advertising, SEO/SEM, social media, and website optimization.

Oversee seasonal marketing campaigns, product launches, photoshoots, and creative direction.

Partner with external digital agencies to evaluate campaign performance, ROI, customer acquisition, and conversion rates.

Collaborate closely with the CEO and cross‑functional leadership on marketing strategy and business growth initiatives.

Support both wholesale and direct‑to‑consumer marketing efforts.

Analyze marketing KPIs and identify opportunities to improve performance and customer engagement.

Qualifications

7+ years of marketing experience, ideally within women's apparel, fashion, or a closely related retail environment.

Strong background in e‑commerce, digital marketing, and brand management.

Experience managing marketing teams, creative projects, and external agencies.

Proven ability to develop and execute successful marketing campaigns.

Analytical mindset with experience using marketing data to drive business decisions.

Strong communication, organization, and project management skills.

Comfortable working in a smaller, entrepreneurial environment where collaboration and hands‑on execution are essential.

Why Consider This Opportunity?

High Visibility: Work directly with the CEO and have a meaningful impact on the company's direction.

Leadership Opportunity: Manage and develop a small marketing team while owning the broader marketing strategy.

Established Brand: Join a well‑regarded women's apparel business with an established customer base and wholesale presence.

Growth Potential: Opportunity to expand the company's digital presence and help shape its next chapter.

Career Advancement: Open to strong Senior Marketing Managers ready to step into a Director‑level position.

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