Social Media Intern

This is a 100% remote position open to candidates in the United States.
About the role The Social Media Intern plans and runs Applied CAx’s social presence under the direction of the Demand Generation Manager. This person researches what works on social, helps build a rolling content calendar, helps write and design the posts, and finds ways to connect social with email so the two channels work as one strategy.
Position details
Reports to Demand Generation Manager
Hours 20 to 25 hours per week
Pay $20 per hour
Duration 3 months
What the first 90 days look like
The role starts with onboarding and builds toward running the social calendar.
Days 1 to 30: Meet the sales and service teams, review company policies and procedures, and learn the marketing tools and Siemens sites the team uses. Write sample blog posts in Applied CAx’s tone to show understanding of the company and its products, and complete the social media market research report.
Days 31 to 60: Present the 90-day social calendar and profile research, improve the profiles, begin executing the calendar with the team, and plan sponsored content on LinkedIn.
Days 61 to 90: Extend and refine the calendar using performance data, ideate complementary email campaigns, and begin engaging with other accounts with supervisor approval.
Tools you will learn
Outlook, HubSpot, LinkedIn, PMA, Google Analytics, Ahrefs, Salesforce, and the Siemens partner site Highspot. No prior experience with these is required.
Responsibilities Build a proposed social media calendar covering the next 90 days that fits in with overall content calendar, including relevant holidays and general themes, and add 30 more days each cycle.
Recommend the best times to post, and revise the calendar based on how the previous 30 days performed.
Collaborate with the team on topics, and on the copywriting and graphics for each post.
Research Applied CAx social profiles, identify areas for improvement, present ideas to the team, and update the profiles based on that research and feedback.
Complete market research on social media trends, data, and competitors, and present the findings and recommendations to the team in a presentation.
Identify opportunities for sponsored posts, and develop a plan for sponsored content on LinkedIn to present to leadership.
Ideate emails that could go out alongside social posts, and add potential email campaign ideas to the social calendar for a more complete strategy.
With supervisor approval, engage with relevant accounts by responding to comments and commenting on other companies’ posts.
Work with the content and email intern so social and newsletter calendars stay cohesive.
Qualifications Strong writing skills, with the ability to write clearly in a consistent company tone
Interest in B2B marketing and social media, especially LinkedIn
Ability to research, summarize findings, and present recommendations
Good organization and the ability to work from a content calendar
Willingness to take feedback and revise work
Nice to have Experience managing social media accounts for a business, school, or organization
Basic graphic design skills
Familiarity with social analytics or Google Analytics
Coursework or experience in marketing, communications, or a related field

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