Social Media Marketing Strategist

About the Role Our client, a rapidly expanding tech startup, is looking for an innovative Social Media Marketing Strategist to join their dynamic team. This position is based in Welkom, Free State , but offers the flexibility of a remote work arrangement, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing cutting-edge social media strategies across all relevant platforms to enhance brand visibility, engage target audiences, and drive measurable results. This role is perfect for a creative thinker with a data-driven approach, eager to make a significant impact on a growing digital presence. The ideal candidate will be passionate about social media trends and adept at translating them into successful marketing campaigns.
Key Responsibilities Develop, implement, and manage comprehensive social media strategies to align with business goals and marketing objectives.
Create, curate, and schedule engaging and relevant content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
Monitor social media channels for industry trends, competitor activities, and opportunities for engagement.
Engage with followers, respond to comments and queries in a timely and professional manner, and foster a positive online community.
Analyze social media performance metrics, generate reports, and provide insights to optimize strategies and improve campaign effectiveness.
Collaborate with the marketing and creative teams to ensure brand consistency and develop integrated campaigns.
Run and manage paid social media advertising campaigns, including targeting, budget allocation, and performance monitoring.
Stay up-to-date with the latest social media best practices, emerging platforms, and digital marketing trends.
Identify and engage with relevant influencers and brand advocates.
Requirements Proven experience as a Social Media Strategist, Social Media Manager, or similar role.
Demonstrable success in developing and executing social media strategies that drive engagement and growth.
Excellent knowledge of major social media platforms and their respective best practices.
Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, platform-native analytics).
Strong understanding of SEO and web traffic metrics.
Exceptional copywriting, editing, and visual communication skills.
Ability to analyze data, identify trends, and translate insights into actionable strategies.
Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Experience with paid social media advertising is essential.
Benefits Flexible remote work arrangement, offering work-life balance.
Competitive salary and potential for performance bonuses.
Opportunities for professional growth and skill development in a fast-paced environment.
Collaborate with a forward-thinking and innovative team.
Be at the forefront of social media marketing trends.
Make a significant impact on a growing tech company's brand visibility.

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