AEO & GEO Marketing Manager

You'll make sure Pressrun and our clients show up wherever people are asking questions — whether that's Google, ChatGPT, Perplexity, or whatever comes next. This is one of the most future-facing roles in marketing, and you'll help define what best practice looks like.
What you'll do

Develop and execute AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies
Optimize Pressrun's own content and client content for visibility in AI-powered search results
Monitor brand and client presence across AI answer engines and generative search surfaces
Build measurement frameworks for AI search visibility and citation tracking
Collaborate with editorial teams to structure content for maximum AI retrieval and citation
Test and iterate on content formats, markup, and distribution strategies for AI surfaces
Produce regular analysis on the evolving AI search landscape and its impact on content strategy
What we're looking for

5+ years in SEO or search marketing, with demonstrated expertise in AI search optimization
Understanding of how LLMs retrieve, synthesize, and cite content
Experience with structured data, schema markup, and technical SEO
Analytical mindset with experience building custom measurement and tracking systems
Strong writing and communication skills — you'll collaborate closely with editorial teams
Self-directed and comfortable operating in a rapidly evolving field with limited playbooks
Nice to have

Published research or thought leadership on AEO/GEO strategy
Experience with AI tools and APIs for monitoring and optimization
Background in content marketing or publishing
Equity participation
Health, dental, and vision insurance
Unlimited PTO with a 3-week minimum
$2,500 annual learning & development budget

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