Director, Performance Marketing

For our client, we are seeking a Director, Performance Marketing to join the team of a leader in the Technical Services space.
This role will own paid acquisition strategy and website conversion performance across a complex B2B environment. You will partner closely with cross-functional teams to strengthen demand generation, improve buyer engagement, and convert traffic into qualified pipeline. The position calls for a data-driven leader who can balance channel strategy, experimentation, and analytical rigor to scale growth.
Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $193,200 – $241,500 annually
Responsibilities

Own and execute paid acquisition strategy across digital channels
Lead optimization efforts for campaign strategy, audience targeting, and budget allocation
Identify and scale new acquisition opportunities to improve channel mix
Leverage CRM data and advanced bidding strategies to improve campaign effectiveness
Manage website conversion strategy and prioritize digital journeys for qualified demand
Establish a structured experimentation program to improve website performance
Provide strategic leadership and collaborate with cross-functional teams to enhance buyer engagement
Qualifications

7-10 years of B2B SaaS performance marketing experience with significant paid media budget ownership
Hands-on expertise in Google Ads, Microsoft Advertising, and other paid media channels
Proven success driving paid acquisition and qualified pipeline in complex B2B environments
Strong understanding of advanced paid media measurement and optimization techniques
Experience leading website conversion strategy and digital experience improvements
Advanced analytical skills, including attribution and performance forecasting
Familiarity with Salesforce, Google Analytics 4, and marketing automation platforms
Benefits

Flexible working hours and a remote-first organization within Canada
Responsible time off policy allowing team members to recharge as needed
Comprehensive health, vision, and dental benefits, including an Employee Assistance Program
Opportunities for continuous learning through educational sessions
Stock options available for all employees
Our client is an equal opportunity employer.

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