Media Coach

This role is for one of the Weekly's clients
Salary range: Rs 1,000,000 - Rs 600,0000 (ie INR 1-6 LPA)
Experience: 2+ yrs
Location: Remote
As a Media Coach, you will serve as the catalyst behind our clients’ digital growth, translating complex data into actionable strategies and guiding them to maximize ROI across all paid media channels. Your role will entail designing and executing paid customer acquisition campaigns, with a strong focus on Meta Ads, while also mentoring teams on industry best practices and emerging trends in digital marketing. You will collaborate with cross-functional stakeholders to align media objectives with broader business goals, ensuring that every campaign contributes to measurable customer acquisition targets. Finally, you will continuously refine and optimize media spend through rigorous analysis, testing, and agile adaptation to changing market dynamics.
Key Responsibilities Develop and execute end-to-end paid acquisition strategies across Meta platforms
Analyze campaign performance data and deliver actionable insights to stakeholders
Optimize ad creative, copy, audience targeting, and bidding strategies for maximum ROI
Manage budgets, forecast spend, and maintain financial discipline across campaigns
Conduct regular performance reviews and present findings to senior leadership
Mentor clients and internal teams on digital marketing best practices
Stay abreast of industry trends, platform updates, and emerging technologies
Guide the development of landing pages and conversion funnels to improve CAC metrics
Collaborate with sales and product teams to align media tactics with product launches
Ensure compliance with platform policies and data privacy regulations
What makes you a great fit 2+ years of hands-on experience in digital marketing with a focus on paid acquisition
Proven success managing large-scale Meta Ads campaigns and achieving KPI targets
Strong analytical skills with proficiency in tools such as Meta Business Suite, Google Analytics, and data visualization platforms
Excellent communication skills, adept at translating technical data into clear, actionable recommendations
Ability to thrive in a remote, fast-paced environment while maintaining accountability and collaboration
Demonstrated ability to mentor and empower clients or team members to improve performance independently
Deep understanding of funnel optimization, attribution modeling, and customer lifecycle marketing
Proficiency in testing methodologies, including A/B and multivariate testing across digital channels
Comfortable presenting complex insights to both technical and non-technical audiences
Adaptability to evolving platforms, algorithms, and industry best practices.

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