Marketing Manager

Reframe is the #1 app to help people cut back or quit drinking by combining neuroscience, psychology, and real human support. We’re on a mission to help millions transform their relationship with alcohol and live more empowered, connected, and fulfilling lives.
At Reframe, we believe recovery and transformation look different for everyone and so does great support. That’s where you come in.
The role We're hiring a Marketing Manager to own Reframe's paid acquisition and the content that powers it. You'll plan and run paid campaigns across Meta, TikTok, Google, and Apple Search Ads, write the copy and briefs behind every ad, and manage the agencies and creators who help us scale.
What you'll do Own paid acquisition. Plan, launch, and optimise campaigns across Meta, TikTok, Google, and Apple Search Ads, with clear targets for CAC, ROAS, and trial-to-paid conversion.
Manage budget and agencies. Allocate spend across channels, brief and manage agency partners, and hold them to results.
Write the words. Write ad copy, hooks, scripts, landing pages, app store copy, and email that sound like Reframe: warm, non-judgemental, and grounded in neuroscience.
Run the creative testing engine. Brief creators and designers, ship new ad concepts every week, and turn winning angles into repeatable playbooks.
Source UGC. Work with the Reframe Collective to buy creator content outright and turn it into high-performing paid creative.
Launch new products. Lead paid and content go-to-market for launches like Reframe Med+ and Reframe Labs, keeping health-product messaging compliant with ad platform rules.
Report honestly. Track performance end to end, report weekly on what's working, and move spend toward it.
What we're looking for 2+ years in paid marketing, ideally for a consumer subscription app or D2C brand
Agency experience: time at a performance or creative agency, or a track record managing agency partners
Hands-on expertise in Meta and TikTok Ads Manager, with Google and Apple Search Ads a plus
Strong content writer: you can write a scroll-stopping hook, a landing page, and a long-form article with equal care
A creative testing mindset: you know how to structure tests and read the results
Comfort with attribution and analytics tools (e.g. Amplitude)
Sound judgement on sensitive topics; you can talk about alcohol without shame, hype, or medical claims
Nice to have Experience advertising a regulated health product (telehealth, prescriptions, or diagnostics)
App store optimisation or SEO experience
Basic video editing skills (CapCut, Canva, or similar)
A personal connection to mindful drinking or behaviour change
Why Join Reframe? Be part of a passionate, mission-driven team changing lives at scale
Work in a high-impact role where your voice and ideas are valued
Join a collaborative and supportive workplace where people truly love what they do
Competitive salary + health benefits + growth opportunities

#J-18808-Ljbffr