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Strategic Consumer Insights Lead

RPM SPG · Baltimore, MD, USA ·

Job type:
Full Time

DAP is seeking a Senior Consumer Insights Analyst at the Baltimore corporate office to transform data into actionable consumer stories. You will lead qualitative and quantitative research, uncover unmet needs, and influence product development, packaging, and marketing strategies across the consumer journey.
You will partner with Product Management, Marketing, and Sales to shape decisions, optimize campaigns, and present clear recommendations with business impact.

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