Programmatic Business Development Manager

An independent media agency is seeking a Programmatic Business Development Manager to grow its agency partnerships. The company combines entrepreneurial leadership, visible advancement opportunities and a strong commitment to work-life balance. You’ll focus on expanding mostly existing relationships through partnership development, co-selling and referrals. This role emphasizes strategic relationship expansion rather than traditional cold prospecting or brand-direct sales.
What You’ll Do Expand agency relationships by identifying opportunities for deeper collaboration and shared revenue growth
Develop co-selling initiatives, referral opportunities and joint pitches with agency partners
Negotiate agreements with DSPs, SSPs, publishers and media vendors, including Deal ID/PMP arrangements
Connect client objectives with programmatic strategies and use performance insights to guide recommendations
Work with marketing and technical teams to support campaign execution and partner needs
Represent the business at tradeshows, conferences and industry events
What Success Looks Like Existing agency relationships develop into broader, productive partnerships
Joint pitches, referrals and programmatic opportunities contribute to revenue growth
Vendor negotiations deliver favorable terms and value for clients
Agency stakeholders receive responsive communication and clear alignment on shared goals
Market insights and campaign data inform partnership and business development decisions
Who You Are You bring experience in programmatic advertising or digital marketing and a demonstrated record of sales/business development results
You have established relationships with media agencies and holding companies
You’ve built and managed strategic agency partnerships
You understand DSPs, SSPs and Deal ID/PMP arrangements
You have experience negotiating with vendors and media partners
You’re comfortable presenting, building relationships and representing a business at industry events
You combine analytical and problem-solving skills with a collaborative, self-directed approach
You hold a bachelor’s degree in Business, Marketing or a related field
Salary Range: $110K–$125K base + performance bonus
Location: Bergen County, NJ
Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirement and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.

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