Director, Marketing

Director, Marketing
Department: Marketing

Employment Type: Full Time

Location: Atlanta

Description
Infor is looking for a Director of Experimentation to lead a unified testing program across four digital channels: web, email, paid media, and chat. Experimentation is active in each channel today but managed separately, and this role becomes its single dedicated owner.

You will own the method the channels follow, coordinate priorities across teams you do not manage, and make results clear to stakeholders and senior leadership. Success in this role depends as much on cross-functional communication as on analytical rigor.

A Typical Day in the Life Includes:

Owning the experimentation methodology used across web, email, paid media, and chat, including hypothesis standards, sample sizing, statistical thresholds, and analysis practices

Coordinating priorities across the four channel teams through a shared backlog, resolving conflicts when tests compete for the same audience or surface

Reviewing and approving experiment designs before build, declining tests that cannot conclude or are not properly instrumented

Communicating results through a regular reporting cadence and translating findings into recommendations leadership can act on

Building demand for experimentation across the organization by bringing new teams into the program and coaching partners on what makes a testable idea

Partnering with analytics and marketing technology teams to close measurement gaps that block valid testing

Managing the experimentation agency relationship and directing analyst support on readouts and significance analysis

Basic Qualifications:

Experience owning a digital experimentation or conversion optimization program, rather than executing tests within one

Experience running experimentation across more than one digital channel

Working knowledge of experiment design statistics: statistical power, minimum detectable effect, sequential testing risks, and multiple comparisons

Experience presenting test results and recommendations to senior leadership

Experience leading a program through teams outside of direct reporting lines

Experience diagnosing digital measurement and event tracking issues

Experience managing an agency or vendor

Preferred Qualifications:

Experience in enterprise B2B marketing with long sales cycles and low conversion volumes

Hands-on experience with GA4, tag management, and a testing or personalization platform

Experience with email experimentation under current inbox privacy and bot-activity constraints

Experience with paid media incrementality testing, including geo holdout designsExperience running experimentation alongside a personalization program on shared surfaces

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