Citi is seeking a Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation, and data-enabled marketing across paid media. You will shape audience frameworks, govern data flows, and partner with Marketing, Analytics, Data Science, and Technology teams to deliver measurable business outcomes.
The ideal candidate has strong expertise in audience strategy, first-party data, and MarTech/AdTech platforms, with excellent stakeholder management and governance skills.
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