Director of Sales Marketing

Vīb Denver, a full-service hotel in Denver managed by TWC Management, is converting to Aiden by Best Western, an upscale boutique brand, and is hiring a Director of Sales & Marketing to own the hotel's local sales effort and grow group, corporate and locally negotiated room revenue.

This is a rare chance to lead sales through a brand conversion: you will reposition the hotel in the market, relaunch it to corporate and group clients under the Aiden name, and build its local book of business from day one.

This is a hands‑on leadership role for a seller who still loves to prospect. You will build the sales plan, run the sales office, and work closely with the General Manager, Revenue Manager and Director of F&B to drive total hotel revenue across rooms, meeting space and catering.

You will be rewarded directly for what you bring in: on top of base salary, you earn commission on every realized room booking the local sales department generates.

Key responsibilities
About the role
Vīb Denver, a full-service hotel in Denver managed by TWC Management, is converting to Aiden by Best Western, an upscale boutique brand, and is hiring a Director of Sales & Marketing to own the hotel's local sales effort and grow group, corporate and locally negotiated room revenue.

This is a rare chance to lead sales through a brand conversion: you will reposition the hotel in the market, relaunch it to corporate and group clients under the Aiden name, and build its local book of business from day one.

This is a hands‑on leadership role for a seller who still loves to prospect. You will build the sales plan, run the sales office, and work closely with the General Manager, Revenue Manager and Director of F&B to drive total hotel revenue across rooms, meeting space and catering.

You will be rewarded directly for what you bring in: on top of base salary, you earn commission on every realized room booking the local sales department generates.

Key responsibilities
Sales leadership

Build and execute the annual sales and marketing plan and budget with the General Manager

Achieve or exceed budgeted group, corporate (LNR) and local room revenue

Lead, coach and hold accountable any sales managers and sales coordinators on the team

Run weekly sales meetings, pace reviews and account reviews

Business development

Prospect, solicit and close new group, corporate, SMERF, sports, wedding and social business

Negotiate and manage locally negotiated rate (LNR) accounts with Denver‑area companies

Conduct outside sales calls, site tours, client entertainment and trade show / networking events

Build relationships with Visit Denver, local businesses, event venues and community partners

Maintain an active pipeline in the CRM / sales system with accurate, up-to-date activity

Revenue and total-hotel results

Partner with the Revenue Manager on group displacement, pricing and rate strategy

Work with the Director of F&B and catering team to sell meeting space, banquets and catering packages

Drive bookings for the hotel's outlets and event spaces as part of group and local sales

Review group contracts for profitability, attrition, cancellation and F&B minimums

Marketing

Oversee the hotel's local marketing: website content, social media, email campaigns, promotions and collateral

Ensure compliance with brand sales and marketing standards and programs

Track competitor activity and market trends and report on market share

Reporting

Deliver weekly and monthly reports on production, pace, pipeline and forecast

Prepare sales sections of the annual business plan and ownership reports

Qualifications
Required

4+ years of hotel sales experience, including group and corporate sales

2+ years in a sales leadership role (Director of Sales, Associate/Assistant DOS or Senior Sales Manager)

Proven record of meeting or exceeding room revenue goals

Strong negotiation and contract skills, including group and LNR agreements

Working knowledge of hotel sales systems / CRM, STR reports and revenue management concepts

Comfortable prospecting, making outside calls and building a book of business from scratch

Excellent written and verbal communication

Preferred

Full-service or upscale/lifestyle hotel experience with meeting space and catering

Established relationships in the Denver market, including corporate accounts and Visit Denver

Experience selling F&B, banquets and event spaces alongside rooms

Bachelor's degree in Hospitality, Business, Marketing or a related field

Compensation
$90,000–$95,000 base + uncapped commission, with realistic total earnings of $105,000+ per year. Based on historical production, commission alone would have exceeded $15,000, and a strong producer will earn more.

Commission structure

Commission of 0.75% is earned on all realized room revenue from bookings generated by the local sales department

Qualifying bookings include groups, locally negotiated rate (LNR) accounts, and other local bookings sourced through the sales department

\"Realized\" means the guest has stayed and the revenue has been posted and collected; cancelled, no-show and attrited room nights do not earn commission

Commission is calculated on net room revenue (excluding taxes, fees and F&B) and paid quarterly in arrears

Full terms, including booking attribution and payout timing, are set out in a written commission plan provided at offer

Reporting, benefits and how to apply

Reports to: General Manager

Location: On-site in Denver, CO, with regular outside sales calls

Schedule: Full-time; evenings and weekends as needed for site tours and client events

Benefits: Health, dental and vision insurance options, SIMPLE IRA contribution, paid time off, and hotel and F&B discounts

TWC Management is an equal opportunity employer.

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