Creative Marketing Strategist & Video Editor

Creative Marketing Strategist & Video Editor Location: Remote Preferred Location: Open to recommendations Schedule: Full-time, M-F, with agreed overlap with Eastern Time Compensation: $1000 - $2000 Probation: 3 months
We are a marketing and website agency helping mental health therapists grow their practices through better messaging, strategy, branding, and website design.
We're looking for a creative, strategic, and highly organized Creative Marketing Strategist & Video Editor to help grow our online presence and turn our expertise into engaging, high-performing content across social media, YouTube, and email marketing.
We create educational content for therapists who want to attract more clients, improve their marketing, and grow successful private practices.
This isn't simply a video editing or social media posting role. We're looking for someone who understands what makes content interesting, knows how to capture attention, and can develop strategies that grow an audience and generate interest in our services.
We are an AI-forward company. We actively use tools like Claude and ChatGPT to improve how we work. We want someone who's already experimenting with AI-assisted editing, content creation, and emerging technologies to produce better content more efficiently.
You'll work closely with Heather and Taylor to develop content ideas, edit videos, manage our publishing schedule, create email campaigns, and continually improve our marketing performance.
We're looking for someone who naturally asks:
Why would someone stop scrolling to watch this?
How could we make this hook more compelling?
What can we learn from our best-performing content?
How can we turn one piece of content into multiple valuable assets?
How can AI help us create better content more efficiently?
If you're someone who loves creative storytelling, understands digital marketing, and enjoys turning ideas into content that connects with people, this could be a great fit.
Role Summary The Creative Marketing Strategist & Video Editor is responsible for developing, editing, publishing, and optimizing marketing content across social media, YouTube, and email.
You'll create short-form videos for Instagram, TikTok, Facebook, and YouTube Shorts, develop longer YouTube content, and help shape the strategy behind what we publish.
You'll collaborate with a team to develop content ideas, recommend filming topics, and turn raw footage and educational resources into videos, newsletters, emails, blogs, and other marketing assets.
AI will be central to your workflow, supporting research, ideation, editing, repurposing, and content production. Your creativity and ability to recognize what makes content effective will be essential.
This is a fast-paced environment with multiple projects and ongoing content deadlines. You'll need to manage priorities, maintain a consistent publishing schedule, and deliver excellent work efficiently.
We provide guidance and support, but we also value independence, initiative, and people who take ownership of their responsibilities.
Core Responsibilities 1. Social Media Strategy & Growth Develop and refine a social media strategy that supports brand awareness, audience growth, and business goals.
Research emerging trends, successful content formats, and opportunities relevant to our audience of mental health therapists.
Proactively recommend content topics, video concepts, hooks, and creative approaches.
Analyze competitors and other successful creators to identify opportunities and inspiration.
Develop content themes and recurring series that encourage engagement and audience growth.
Balance educational, entertaining, relationship-building, and promotional content.
2. Video Editing & Content Production Edit engaging short-form videos for Instagram Reels, TikTok, Facebook Reels, and YouTube Shorts.
Edit longer educational videos for YouTube, including appropriate pacing, graphics, and visual elements.
Transform raw footage into polished videos using compelling hooks, captions, graphics, sound, and other editing techniques.
Apply storytelling and retention strategies to keep viewers engaged.
Create video covers, thumbnails, and supporting visual assets when needed.
Optimize YouTube content, including titles, descriptions, thumbnails, and other elements that support discoverability.
Maintain a consistent visual identity and high production quality.
3. Content Planning & Execution Develop and maintain an organized content calendar across social media, YouTube, and email marketing.
Collaborate with Heather and Taylor to plan content topics and filming opportunities.
Recommend video ideas, talking points, and scripts to make content creation easier.
Write engaging captions, headlines, video descriptions, and other supporting content.
Schedule and publish approved content across relevant platforms.
Identify content gaps and ensure work moves efficiently from planning through publication.
4. Email Marketing & Newsletters Develop and support email marketing strategies that keep our audience engaged and generate interest in our services.
Repurpose educational content, videos, and other resources into engaging newsletters and email campaigns.
Write and design emails that reflect our brand voice and provide value to therapists and practice owners.
Support email nurture sequences and promotional campaigns for our services, resources, and launches.
Review email performance and recommend improvements to subject lines, content, engagement, and conversions.
5. Content Repurposing & Distribution Turn existing videos, webinars, educational resources, and other content into multiple assets across different platforms.
Repurpose content into blog posts, newsletters, social media carousels, Pinterest pins, and other relevant formats.
Adapt messaging, structure, and creative presentation to suit each platform rather than simply duplicating content.
Identify opportunities to extend the reach and lifespan of our existing content.
Develop efficient, AI-assisted workflows that help us get more value from the content we create.
6. Performance Analysis & Optimization Track performance across social media, YouTube, and email marketing, including views, reach, engagement, subscriber growth, watch time, retention, and email engagement.
Identify which topics, hooks, formats, and content strategies perform best.
Use performance data to recommend improvements and test new approaches.
Provide regular updates on what's working, what isn't, and what should change.
Help connect content performance with broader marketing goals, including website traffic and inquiries.
7. AI-Assisted Content Creation Use Claude, ChatGPT, and other AI tools to support content planning, scripting, editing, email marketing, and repurposing.
Explore emerging AI tools for video editing, transcription, captions, graphics, and content production.
Identify opportunities to streamline workflows and improve content quality.
Apply strong creative judgment to AI-generated work to ensure it remains authentic and aligned with our brand.
Share useful tools, discoveries, and recommendations with the team.
8. Graphic Design & Additional Marketing Support Depending on your skills and interests, this position may also include:
Creating branded social media graphics, carousels, and promotional assets.
Developing reusable templates and visual content in Canva or other design tools.
Supporting digital product launches, webinars, marketing campaigns, and other promotional initiatives.
Contributing to other creative and marketing projects as our business evolves.
9. Project Management & Collaboration Manage multiple content projects, prioritize effectively, and consistently meet deadlines.
Communicate proactively about progress, upcoming content needs, and potential challenges.
Come to meetings prepared with ideas, recommendations, and updates.
Review content carefully before submitting it for approval or publication.
Take initiative, solve problems independently, and recommend improvements.
Collaborate with Heather, Taylor, and the broader team to support our marketing goals.
Tools & Systems We