Director Marketing Analytics

Marketing Analytics Director - Fintech
Miami, FL (Hybrid)
$185k-$215k Base + Bonus

We're partnering with a fast-growing fintech that invests heavily in paid acquisition and is looking for a senior marketing analytics leader to build the next generation of its marketing measurement capability.

This is a unique opportunity for someone who enjoys creating structure where none exists. The business has strong growth ambitions, significant marketing budgets and executive sponsorship, but they've reached a point where increasing spend further requires stronger measurement, experimentation and data science.

You'll own the marketing analytics function end-to-end, helping answer questions such as:
Is growth limited by creative performance or media allocation?
Which channels are truly incremental?
How should budget be optimized across platforms?
How can acquisition scale without impacting credit portfolio quality?
What is the true value of a lead before it's acquired?

What You'll Own
✅ Attribution & Measurement Strategy
✅ Media Mix Modeling (MMM)
✅ Incrementality & Geo-Lift Testing
✅ Predictive Lead Scoring
✅ Marketing Taxonomy & UTM Governance
✅ Executive Decision Support
✅ Marketing Analytics Roadmap

Ideal Background
Built or significantly scaled marketing analytics functions
Deep attribution, MMM and experimentation experience
Expertise across both marketing analytics and data science
Strong understanding of measurement infrastructure
Strong data background with proficiency in SQL, Python
Fintech, lending, insurance or complex conversion funnels preferred
Comfortable operating independently with executive visibility

This role is best suited to someone who enjoys building capability rather than inheriting a mature analytics machine.