Director of Consumer Growth, Promotions Marketing

Director, Partner & Consumer Marketing
Chicago, IL | Hybrid, Tuesday–Thursday onsite
Starting at $170k with Bonus

About the Opportunity
We’re seeking a highly analytical, hands-on marketing leader to drive consumer offer strategy, audience segmentation, promotional marketing, and engagement for a leading restaurant-focused fintech company. This is a high-visibility leadership opportunity to build and scale innovative consumer marketing capabilities, influence purchasing behavior, and drive measurable business growth.
What You’ll Do
Develop sophisticated consumer segmentation strategies and personalized offers based on purchasing behavior, engagement, transaction frequency, and customer preferences.
Design and optimize promotional campaigns, incentives, discounts, and loyalty offers to drive incremental spend and engagement.
Lead A/B testing, experimentation, and performance analysis to measure incremental lift and optimize campaign effectiveness.
Own promotional budgets, forecasting, spend management, and ROI analysis in partnership with Finance and Data teams.
Develop lifecycle marketing strategies across email, SMS, push notifications, and other consumer touchpoints to drive acquisition, retention, and reactivation.
Partner cross-functionally with Marketing, Partnerships, Creative, Product, Finance, and Analytics to execute high-impact initiatives.
Lead and develop a small team while remaining actively involved in strategy, execution, and optimization.
What We’re Looking For
Significant experience in consumer growth, lifecycle marketing, promotional strategy, loyalty, or audience segmentation.
Proven expertise developing targeted consumer offers and personalized incentives that influence purchasing behavior.
Strong analytical and financial acumen, including A/B testing, incremental lift, budget management, forecasting, and ROI.
Experience independently translating consumer insights into actionable strategies and executing campaigns from start to finish.
A hands-on, player-coach leadership style with experience developing team members and influencing senior stakeholders.
Ability to build processes, navigate ambiguity, and deliver results in a fast-paced environment.
Experience with high-volume consumer businesses, marketplaces, e-commerce, delivery, loyalty platforms, or other transactional businesses is especially relevant.
Location: Chicago, IL. Hybrid schedule with in-office presence Tuesday through Thursday.
Interested in learning more? Apply today!