Social Media Coordinator - Lafayette, LA

Social Media Coordinator Expanding Personal Injury Law Firm has an immediate opening for a Social Media Coordinator in our Lafayette, Louisiana office. This role is not limited to scheduling posts or executing predefined plans. The ideal candidate is a strategic thinker, confident communicator, and hands-on executor who thrives in a fast-moving environment.
Elevate Laborde Earles' social media presence through the development and execution of original, creative, and highly engaging content that strengthens brand awareness, expands audience reach, and drives meaningful engagement. This role is responsible for identifying trends, capturing compelling content, and bringing fresh ideas to life across social platforms. Success will be measured by consistent content execution, audience growth, and a demonstrated ability to create content that captures attention, encourages interaction, and differentiates the firm from competitors.
Consistently create original, engaging, and trend-driven social media content that differentiates the firm.
Develop and execute original, creative, and engaging content across all major social media platforms.
Produce high-quality short-form videos, Reels, graphics, photography, and other social-first content.
Create compelling hooks, captions, and storytelling concepts that capture attention and encourage audience interaction.
Independently take content ideas from concept through production, editing, and publication.
Maintain and execute a consistent social media content calendar aligned with firm initiatives and campaigns.
Proactively pitch fresh content ideas, creative campaigns, and new approaches to storytelling.
Identify and capitalize on emerging social media trends, viral formats, and timely content opportunities.
Develop content that showcases the firm's attorneys, culture, community involvement, partnerships, and brand personality.
Research creative approaches outside the legal industry to differentiate the firm from competitors.
Continuously test new content formats and creative techniques to identify what resonates with audiences.
Coordinate and participate in content shoots, events, sponsorships, and community activations.
Direct attorneys and team members during content capture to produce authentic, engaging content.
Collaborate with the internal video team and marketing partners to develop high-performing creative assets.
Identify spontaneous, behind-the-scenes, and real-time content opportunities.
Ensure all creative content aligns with the firm's branding, messaging, and professional standards.
Drive audience engagement, reach, and follower growth through strategic content and performance optimization.
Manage daily social media activity across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms.
Maintain a consistent posting schedule and ensure all social media profiles remain current and on-brand.
Monitor and respond to audience comments, messages, and interactions in a timely, professional manner.
Support social media giveaways, partnerships, community events, and promotional campaigns.
Identify opportunities to encourage meaningful audience participation and strengthen brand affinity.
Track and report on key social media metrics, including engagement rates, reach, views, shares, saves, and follower growth.
Analyze content performance to identify successful creative approaches and areas for improvement.
Use performance insights to refine content strategies, posting schedules, and creative execution.
Regularly evaluate content performance and recommend adjustments to maximize engagement.
Provide consistent performance updates and actionable recommendations to the Marketing Director.
Monitor social media efforts of local and national competitors to identify opportunities for differentiation.
Stay current on platform algorithms, emerging features, audience behaviors, and social media best practices.
Identify opportunities to expand organic reach and attract new, relevant audiences.
Research successful content strategies from brands outside the legal industry and adapt applicable ideas.
Proactively recommend new tactics to strengthen the firm's social media presence and brand visibility.
Preferred Skills/Abilities:
Proven creativity with the ability to develop original, engaging, and high-performing social media content.
Strong understanding of social media platforms, algorithms, trends, and audience engagement strategies.
Establish and confidently own the role of subject matter expert in social media engagement strategy, leveraging data and platform insights to determine what content to post, when and how to post it, and how frequently to publish to maximize impressions, shares, likes, and overall audience engagement.
Excellent storytelling, copywriting, and visual communication skills.
Proficiency in short-form video production, photography, graphic design, and editing.
Experience with creative tools such as Canva, CapCut, Adobe Creative Suite, and social media management platforms.
Ability to independently develop and execute content ideas from concept through publication.
Strong understanding of social media analytics and ability to translate performance data into actionable improvements.
Comfortable directing and collaborating with attorneys, staff, and other on-camera personalities.
Highly organized, proactive, and capable of managing multiple projects and deadlines.
Strong communication, teamwork, problem-solving skills, and attention to detail.
Ability to adapt quickly to emerging trends and identify real-time content opportunities.
Professionalism, sound judgment, and ability to maintain brand consistency and confidentiality.
Willingness to perform any/all tasks as assigned by Handling Attorney, Supervisor and/or Firm Leadership in support of the firm's growth and success
Preferred Education and Experience:
2+ years of experience in social media content creation, digital marketing, or a related creative role.
Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field; equivalent hands-on experience considered.
Demonstrated track record of creating engaging, high-performing social media content, supported by a portfolio and measurable results.
Experience independently managing social media content for a business, brand, or agency.
Proven experience producing and editing short-form video content for Instagram Reels, TikTok, Facebook, and YouTube.
Proficiency in social media analytics and management tools, including Meta Business Suite.
Experience with photography, videography, graphic design, and content production.
Experience developing creative campaigns, capturing live events, and producing personality-driven content.
Experience in legal marketing or professional services is a plus, but not required.
Physical Requirements:
Prolonged periods sitting at a desk and working on a computer.
Ability to stand, walk, and move around during content shoots, events, and on-location filming.
Must be able to lift and carry up to 15 pounds of photography, video, or marketing equipment.
Ability to travel between Laborde Earles office locations and attend sponsored events or content shoots as needed.
Occasional evening and weekend availability may be required for events, filming, and time-sensitive content opportunities.
The Perks of Being Part of Our Laborde Earles Community:
Optional companywide events allowing you to play as hard as you work, such as Crawfish Boils, Christmas parties, Retreats, and more!
Work-life balance is encouraged as we consider 36.5 hours your full-time requirement and we rarely exceed a 40-hour workweek. We prefer you work to live, not live to work.
We celebrate life's little (& big) moments with you from birthdays & work anniversaries to marriages and births, as well as, support you when the going gets tough from procedures/hospitalizations to loss of a loved one.
Collaboration and team member rapport is cheered and emboldened.
We offer many competitive benefits upon eligibility waiting periods:
Company-paid Short-term disability & Life/AD&D
Health, vision, dental, long-term disability, critical illness, and additional life insurance policies upon eligibility waiting periods;
401(k) upon eligibility waiting periods;
PTO, paid holidays (10), and paid maternity leave;
Health Savings Account (HSA), Flexible Spending Accounts (FSA), including dependent care;
Employee Assistance Program (EAP).
Who We Are We are a team and community-oriented personal injury law firm dedicated to winning for our clients who have had their lives turned upside down from injuries through no fault of their own. With multiple offices across Louisiana, we focus on ensuring people get maximum monetary compensation for various types of personal injuries or loss of a loved one from incidents like car wrecks, truck accidents, offshore, and workplace injuries. Our founders joined forces to build the premier law firm in Louisiana. With over 250 years of combined