Content & Communications Manager

Alpha USA exists to equip and serve the Church in its mission to help people discover and develop a relationship with Jesus. Every staff member at Alpha plays a critical role in advancing this mission, contributing to a culture of prayer, hospitality, evangelism, and innovation.

PURPOSE OF ROLE, SPECIFIC RESPONSIBILITIES (INCLUDED BUT NOT LIMITED TO):
We're looking for someone who thinks in stories and executes in strategy, a rare combination of creative instinct and editorial discipline who can own Alpha USA's content and communications lane from concept to published.

The Content & Communications Manager leads the strategy, production, and channel ownership of Alpha USA's brand storytelling and external communications. This isn't a role for someone who waits for a brief. This role is perfect for someone who writes the brief, then executes it.

You'll work closely with the Senior Director of Communications & Marketing and collaborate across the growth marketing, creative, and experiential teams to ensure Alpha's voice is consistent, compelling, and built to move people.

Own and maintain Alpha USA's editorial calendar across channels — blog, email, social, and long-form content

Set the content strategy for key campaigns and audiences, thinking audience-first before deciding on format or channel

Develop and steward Alpha USA's brand voice, ensuring consistency across every piece of content the team produces

Commission, brief, and edit content produced by team members, freelancers, and ministry partners

Copywriting & Storytelling

Write and edit across formats: email campaigns, blog posts, landing page copy, social captions, scripts, and long-form storytelling

Interview staff, church leaders, and Alpha participants to surface stories that bring the mission to life

Adapt Alpha Global creative assets and messaging for the US context — contextualizing, not recreating

Develop compelling narratives for lead gen campaigns in partnership with the Marketing and Campaign Manager

Oversee the Alpha USA blog — editorial standards, publishing cadence, and SEO alignment

Own external email communications beyond campaigns (newsletters, updates, thought leadership sends)

Collaborate with the Social Media Coordinator on content planning, ensuring brand voice consistency across organic channels

With the direction of the Senior Director of Marketing and Communications, serve as the content and comms lead for organizational moments (ex: product launches, The Alpha Conference, key announcements)

Team Leadership & Cross-functional Collaboration

Set strategy, provide direction and create content and communications to be used across the organization

Partner with the Lead Designer to ensure creative and copy work in alignment

Work with ministry teams (Envision, Generations, Equip) to understand audience needs and translate them into content that serves organizational goals

Bring an audience-first perspective into cross-functional planning conversations before tactics are decided

ESSENTIAL SKILLS, EXPERIENCE AND EDUCATION:

5+ years in content strategy, communications, or brand storytelling — ideally in a nonprofit, ministry, or mission-driven organization

Exceptional writer across formats: you can write a punchy social caption and a 1,200-word narrative piece, and they both sound like the same brand

Demonstrated experience building or stewarding a content strategy, not just executing one someone else designed

Comfort with photo and video concepts — you don't need to shoot everything, but you can direct creative and brief a freelancer well

Familiarity with HubSpot or similar marketing automation platforms; you understand how content feeds a nurture sequence

Experience working across teams — you can translate ministry goals into marketing strategy without losing either

Nice to Have

Experience in a faith-based or church-adjacent organization

Background in or exposure to Catholic audiences or multicultural ministry contexts

Basic Adobe Creative Suite or Canva familiarity — enough to give informed creative direction

Experience managing or developing an early-career team member

DESIRABLE CHARACTERISTICS :

Mission-driven and people centered, with a genuine desire to enable others through technology.

Clear, steady leader who brings calm, structure, and focus in complex or ambiguous situations.

High ownership mindset, taking responsibility from idea through execution and follow-through.

A builder’s instinct—energized by imagining what Alpha’s technology could become, not onlymaintainingwhat it already is .

Adheres to Alpha Staff Operating Values.

Able to navigate tensions between agility and governance–able to create clear, simple pathways for teams adopting new tools, etc. Without compromising data or security.

COMPETENCIES & ATTRIBUTES

Adheres to Alpha Staff Operating Values (see attached)

Ability to oversee a growing network of churches and partnerships

Ability to Cast Vision in a Compelling Way

Motivational Leadership

Drive for Results (see Organizational Goals)

Problem Solving and Innovation

The pay range for this role is:

65,000 - 75,000 USD per year (Remote (United States))

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