Product Marketing Manager

Product Marketing Manager - Innovations (PMM-Innovations) Visium Resources has been asked to identify qualified candidates for this Product Marketing Manager position. This position is a contract opportunity which is expected to be either fully on-site or hybrid in nature for a duration of one year, with potential for extension.
Responsibilities Analyzing the market, its ecosystem and competitive dynamics and ultimately owning the business requirements for the innovation projects
Contributing to developing the future product vision that best meets market expectations
Proposing and supporting actions aimed at developing the value proposition (including key differentiating messages) and acquiring a differentiating competitive positioning
Proposing and leading actions aimed at developing the testing, promotion and distribution strategy for new ideas and concepts that could become products and services
Creating the main marketing tools (customer presentations, demonstrators, etc.) to help with prospecting, testing and ultimately sales
Implement digital marketing techniques and approaches (content creation and targeting by persona, A/B testing, growth hacking, etc.)
Supporting the innovation project team in all activities associated to marketing and business development
Summary In a fast-paced innovation environment, the PMM-Innovations will focus on translating customer and market needs into a vision for the products and services with clear and differentiated value proposition elements to increase order intake and net margin, both supported with evidence-based market needs, competitive positioning and pricing and value analysis. Working as a key member of the Innovation project team, he/she will also work collaboratively with the Strategy, Business Development, Customer Success and Product Delivery teams to prepare the handover to execution, by ensuring products are desired in the market by binding the strategic business plan and gross margin at order intake. After the initial innovation phase which will lead to several prototypes and demonstrators presented to our customers, the project will morph into the execution phase, and this role will evolve to a Product Marketing Manager role for the new products.
Requirements Bachelor's degree in Marketing, General Business, Entrepreneurship STEM or related field with 8+ years of relevant work experience or HS diploma with a minimum of 15 years of relevant work experience.
Solid experience in Product Marketing and/or Product Management in inflight entertainment
Strong analytical ability with proficiency in pricing, ROI and TCO, TVO analysis, market analysis and competitive intelligence
Proven experience in developing effective marketing material
Excellent interpersonal and communication skills
Master's degree in Marketing, General Business, Entrepreneurship STEM or related field with 6+ years of relevant work experience preferred.
Certification in value based pricing and offer development
Certification in Product Marketing
Experience in high-technology product development and/or engineering management
Experience in innovation projects and associated methods (C-K, design thinking, Blue Ocean…)
Experience in developing and communicating effective value propositions
High proficiency in Excel and Data Analytics applied to marketing
Visium Resources is an award-winning employment firm with a mission to match talented individuals with highly successful organizations. At Visium, our company's success is based on your success. When you work with us, you are never 'just a number'. You are our most important asset. Here, you will know us by name through our regular visits to client sites and even occasional luncheons. We will always be there when you need assistance and will always go the extra mile to ensure that you are as successful as possible. Whether you're looking for contract, contract-to-hire or permanent opportunities, we firmly believe there is no employment agency that will work harder for you than Visium. Visium Resources is an equal opportunity employer and values diversity. All employment is decided based on qualifications, merit and business need.