Asst./Assoc. Copywriter, Creative Marketing - A&F Co. (Remote)

The role of Assistant or Associate Copywriter on the Abercrombie Kids team will focus on developing creative marketing concepts and copy across weekly emails, site content, paid media, and podcast scripts. The ability to create a concise narrative is required-conveying a fashion perspective that reflects the brand's effortless and elevated positioning, while resonating with the appropriate audience. In addition to writing, this role collaborates closely with design, strategy and merchandising teams to understand customer insights, ensure accuracy of product priorities and demonstrate brand/product differentiators. Successful candidates will have a relentless passion for fashion as well as for our brands, a strong knowledge of copywriting and applicable experience in marketing, preferably retail. All A&F copywriters must possess near-perfect editing and grammar skills and be able to write succinct, clever, on-brand copy that has a clear point of view and a recognizable voice. The ideal applicant is curious, optimistic and highly collaborative while also maintaining a self-starter mindset.
What will you be doing? Writing weekly marking emails for abercrombie kids and baby/toddler
Creating consistent editorial copy and incorporating voice across all touchpoints
Balancing editorial copy with technical product copy, promo language, navigational copy
Working closely with seasonal team to ensure follow-through from campaign messaging
Maintaining constant communication with weekly team to ensure quality and consistency
Ensuring legal compliance of product claims in copy + meeting customer expectations
Writing longer-form script copy for podcasts, paid media, and video platforms
Helping create unique, ownable product names for kids OPM (on-product marketing)
Writing editorial/romanticized language to define collections and key items on-product
Staying on top of fashion trends and language, including competitor sites/emails
Editing copy based on leadership feedback, changes to product, trends, performance, etc.
Staying curious and up-to-date on fashion trends and industry standard language
Performing and sharing competitive research with the team to inform copy going forward
Participating in team collaborations to strengthen the culture, share knowledge and serve as the subject matter expert for email marketing
What will you need to bring? All A&F copywriters must possess near-perfect editing and grammar skills and be able to write short, smart, snappy copy that has a clear point of view and a recognizable voice
Bachelor's degree, preferably in English, Creative Writing or Advertising/ Copywriting, or related experience
Basic knowledge of marketing principles
A relentless passion for fashion and working knowledge of retail/product terminology
1+ years of copywriting experience, preferably retail
A portfolio showcasing your creative writing, technical ability, relentless attention to detail and grammar proficiency - please include any relevant samples of your work
Strong written/verbal communication & exceptional editing skills
Seamless ability to operate autonomously with strong time management skills
Ability to multitask and meet tight deadlines in a fast-paced, ever-changing environment
Open to constructive criticism in collaborative environments and can quickly action upon
An ongoing interest in fashion and familiarity with our brand/competitors
Working knowledge of Microsoft Office, Excel, and Teams is mandatory, experience with Mural, AirTable and Figma is helpful but not required
Benefits & Perks Incentive bonus program
401(K) savings plan with company match
Annual companywide review process
Flexible spending accounts
Medical, dental, and vision insurance
Life and disability insurance
Associate assistance program
Paid parental and adoption leave
Access to fertility and adoption benefits through Carrot
Access to mental health and wellness app, Headspace
Paid Caregiver Leave
Mobile Stipend
Paid time off & one paid volunteer day per year, allowing you to give back to your community
Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles & six work from anywhere weeks per year)
Seven associate wellness half days per year
Onsite fitness center
Merchandise discount on all of our brands
Opportunities for career advancement, we believe in promoting from within
Access to multiple Associate Resource Groups
Global team of people who will celebrate you for being YOU!
Company Description Abercrombie & Fitch Co. (A&F Co.) is a global, digit

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