Vice President, Marketing - Miami, FL (Onsite)

Job Description Vice President of Marketing – Miami, FL (Onsite) Management Miami, FL, US COMPANY OVERVIEW An entertainment, marketing & media company, Loud And Live performs at the intersection of music, sports, lifestyle, and content development. Headquartered in Miami, FL, Loud And Live’s success is driven by the company’s passion for creating engaging and technology-embedded experiences for global audiences.
POSITION SUMMARY The Vice President of Marketing is responsible for leading Loud And Live’s Marketing function across agency clients, live events, and entertainment properties. This role provides strategic leadership across the full marketing ecosystem, including digital media, traditional media, social media, influencer marketing, and measurement and analytics, ensuring marketing operations yield consistency, efficiency, and measurable results and that strategies are aligned to business objectives. The VP of Marketing is responsible for managing and developing the existing Marketing organization while forecasting future talent and resource requirements based on the needs and seasonal demands of each business unit. The VP will establish consistent processes, workflows, and standards across the Marketing team to improve execution, scalability, and performance. Working directly with Loud And Live business leaders, this role translates business priorities into integrated marketing strategies and serves as the primary marketing partner to executive leadership on strategic initiatives. The VP of Marketing will also support new business efforts for Agency clients, partnering closely with Business Development, Strategy, Creative, and other internal teams to develop compelling and commercially sound marketing solutions. A key priority for this role is the continued identification and implementation of AI, automation, and emerging marketing technologies to improve team efficiency, accelerate workflows, enhance decision-making, and create new opportunities for performance improvement. Operating in a fast-paced environment with multiple simultaneous campaigns, clients, events, and entertainment properties, the VP of Marketing must bring a strategic, commercially minded, and highly operationalized approach to managing people, resources, budgets, priorities, and execution.
AREAS OF RESPONSIBILITY Process Optimization & Operational Excellence Establish and continuously improve standardized Marketing processes across strategy, planning, briefing, execution, optimization, reporting, and post-campaign analysis
Create repeatable workflows and operating standards that improve consistency, quality, efficiency, and accountability
Develop clear processes for prioritization, ownership, approvals, deadlines, escalation, and communication
Establish and operationalize proactive workflows that allow Marketing to engage early in the development of client opportunities, campaigns, and business initiatives
Build strong working relationships across the organization to improve communication, execution, and accountability
Improve visibility into team capacity, workload, project status, resource requirements, and delivery risks
Establish processes that enable the Marketing organization to scale while maintaining quality and performance
Partner with Business Development, Strategy, Creative, Finance, and other support functions to improve cross-functional workflows and handoffs
Team Leadership & Development Lead, manage, and develop the Marketing organization, including discipline leaders across Digital, Traditional, Social, Influencer, and Measurement & Analytics
Establish clear objectives, expectations, accountability, and performance standards for Marketing leaders and practitioners
Mentor and develop discipline managers, strengthening their strategic, operational, financial, and leadership capabilities
Foster a culture of proactive thinking, accountability, continuous learning, innovation, and data-driven decision-making
Assess current team capabilities and identify gaps in talent, expertise, technology, and organizational structure
Forecast future staffing and resource requirements based on business growth, campaign volume, client needs, and seasonal demands
Participate in the recruitment, onboarding, development, and retention of Marketing talent
Marketing Leadership & Strategy Lead the overall Marketing function to support Loud And Live’s agency clients, live events, and entertainment properties
Serve as the primary point of contact for executive and business leaders on marketing strategy, priorities, resources, performance, and opportunities
Work with business leaders to prioritize competing marketing needs and allocate resources appropriately
Partner directly with business leaders to understand business needs and translate them into actionable marketing strategies
Own strategic planning for major marketing initiatives, ensuring strategies are directly aligned to business objectives, revenue goals, audience priorities, and campaign KPIs
Understand the different commercial objectives, audiences, timelines, and performance requirements associated with each area of the business
Develop marketing approaches that reflect the unique dynamics of live events and entertainment, including finite sales windows, ticket sales, audience development, event timing, and market-specific performance
Collaborate with Creative to ensure marketing strategy, audience insights, media plans, and creative execution are aligned
Identify opportunities to leverage Loud And Live’s broader entertainment, experiential, and media capabilities within marketing strategies
Provide strategic leadership and marketing expertise in new business pitches, proposals, and client presentations
Integrated Marketing & Media Strategy Partner with business leaders to develop integrated marketing strategies across paid digital media, traditional media, social media, influencer marketing, and other relevant channels
Establish consistent campaign planning processes, including objectives, audiences, strategies, channel plans, KPIs, budgets, timelines, and measurement
Partner with Strategy and Creative to ensure media and marketing strategies are supported by strong audience insights, messaging, and creative solutions
Ensure campaigns are appropriately adapted to the unique requirements of Agency clients, live events, and entertainment properties
Stay current on changes in consumer behavior, media platforms, audience targeting, social platforms, influencer marketing, and emerging marketing technologies
Identify opportunities to test new channels, platforms, approaches, and technologies that can improve campaign performance and scalability
AI, Technology & Innovation Lead an ongoing effort to identify and implement practical applications of AI and emerging technologies throughout the Marketing workflow
Evaluate AI tools and technologies that can improve productivity, speed, quality, research, analysis, campaign planning, content development, reporting, optimization, and operational efficiency
Establish practical standards and workflows for responsible use of AI across the Marketing organization
Encourage Marketing leaders and practitioners to continuously identify opportunities to improve how work is performed through technology
Test and evaluate emerging platforms and tools based on measurable business and operational value
Marketing P&L & Resource Management Own and manage the Marketing team P&L in partnership with Finance and business leadership
Develop and manage Marketing budgets across staffing, technology, vendors, agencies, and other resources
Forecast Marketing resource requirements based on client demand, event schedules, entertainment calendars, campaign volume, and business priorities
Effectively manage staffing levels and external resources to align costs with the seasonal nature of Loud And Live’s business
Monitor team utilization, capacity, workload, and resource allocation across business units
Provide leadership with clear visibility into Marketing costs, resource requirements, financial risks, and opportunities
Measurement, Analytics & Performance Lead the continued development of Marketing’s measurement and analytics practice
Establish consistent KPIs and measurement frameworks aligned with specific business and campaign objectives
Ensure campaign teams incorporate measurement into strategy and planning from the beginning of each initiative
Foster a culture of data-driven decision-making and continuous optimization
Establish consistent reporting standards and provide leadership with clear visibility into campaign performance, trends, risks, and opportunities
Use historical performance and campaign learnings to improve future strategies and resource allocation
Ensure Marketing practitioners understand not only what happened, but why performance occurred and what should change as a result
Support the development of stronger attribution, audience intelligence, and performance measurement capabilities across the organization
QUALIFICATIONS Bachelor’s degree in Marketing, Advertising, Communications, Business, Media, or a related field
12+ years of progressive marketing experience with significant experience leading integrated marketing teams or functions
Firm understanding and proven experience with developing operational workflows and leveraging tools (e.g. Jira, Asana, etc.) in a diverse marketing environment to realize efficiency gains and produce consistent results
Proven experience building and leading cross-functional Marketing organizations within an agency, media, entertainment, experiential, or similarly complex environment
Demonstrated experience managing Marketing budgets, resource allocation, staffing forecasts, and vendor investments
Strong understanding of Marketing P&L management, budgeting, forecasting, and cost management
Proven ability to work directly with senior executives and business leaders to develop and execute strategic priorities
Strong analytical and performance marketing capabilities with experience developing KPIs and measurement frameworks
Experience with customer data platforms, CRM systems, Marketing analytics, social management, influencer platforms, and other Marketing technology
Demonstrated experience evaluating and implementing AI, automation, or emerging Marketing technologies
Proven ability to manage multiple campaigns, business units, teams, and priorities simultaneously in a fast-paced environment
Strong written, verbal, presentation, organizational, and project management skills
PREFERRED QUALIFICATIONS & CORE COMPETENCIES Preferred Qualifications Experience supporting live events, entertainment, sports, music, experiential marketing, or ticketed properties
Hands on experience architecting and deploying workflows using project management software
Knowledge of Jira is a plus
Experience marketing to multicultural audiences
Experience leading Marketing organizations through periods of growth, transformation, or operational change
Bilingual English/Spanish a plus
Core Competencies Strategic thinker with strong execution focus
Operationally minded with a deep knowledge of marketing operations
Enterprise-focused Marketing leader
Results-driven and commercially focused
Strong understanding of integrated Marketing ecosystems
Proven team builder and talent developer
Highly organized with strong resource management skills
Strong financial and operational discipline
Data-driven and analytical
Proactive problem solver
Strong cross-functional collaborator
Effective executive communicator and presenter
Comfortable operating in a fast-paced, deadline-driven environment
Curious and forward-thinking about AI, technology, and emerging Marketing practices
Adaptable and comfortable managing changing priorities
Strong understanding of how Marketing strategy connects to business performance

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