Head of Brand, Marketing & Growth

Karlatoon is a technology-driven employment and career platform designed to connect job seekers with employers and career opportunities. Our vision is to establish Karlatoon as a trusted platform in Afghanistan and expand our brand presence into international markets.
We are looking for an experienced, creative, and strategic Head of Brand, Marketing & Growth to lead our brand development, marketing strategy, public awareness, and market expansion.
Job Summary About Karlatoon Karlatoon is a technology-driven employment and career platform designed to connect job seekers with employers and career opportunities. Our vision is to establish Karlatoon as a trusted platform in Afghanistan and expand our brand presence into international markets.
We are looking for an experienced, creative, and strategic Head of Brand, Marketing & Growth to lead our brand development, marketing strategy, public awareness, and market expansion.
Job Summary The successful candidate will be responsible for developing and executing comprehensive marketing strategies that strengthen Karlatoon’s brand identity, increase public awareness, attract employers and job seekers, and establish a strong market presence in Afghanistan and globally.
This role requires a combination of strategic leadership, creative thinking, digital marketing expertise, brand management, and measurable growth execution.
Key Responsibilities Develop and implement Karlatoon’s overall brand, marketing, and growth strategy.
Establish a strong brand identity, positioning, and consistent brand messaging across all channels.
Lead marketing campaigns to introduce Karlatoon to employers, job seekers, businesses, universities, NGOs, and other relevant stakeholders.
Plan and manage digital marketing campaigns, including SEO, social media, content marketing, email marketing, and paid advertising.
Develop public relations initiatives, media outreach, press releases, and brand awareness campaigns.
Build strategic partnerships to increase brand visibility, credibility, and market penetration.
Develop marketing materials, promotional campaigns, presentations, and corporate communications.
Lead market research and competitor analysis to identify growth opportunities.
Create strategies for entering new markets and expanding Karlatoon’s international presence.
Establish marketing KPIs, manage budgets, analyze campaign performance, and prepare regular reports.
Collaborate with Business Development, Product, and other teams to align marketing activities with business objectives.
Build and manage the marketing team as the organization grows.
Education Requirements Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, Public Relations, or a related discipline.
A Master’s degree or MBA is an advantage.
Professional certifications in digital marketing, brand management, SEO, or marketing strategy are desirable.
Experience Requirements 5–8 years of relevant experience in marketing, brand management, digital marketing, or strategic communications.
At least 2–3 years of experience in a marketing leadership or managerial role.
Proven experience developing and implementing brand and marketing strategies.
Demonstrated success in increasing brand awareness, audience engagement, and customer acquisition.
Experience with startups, technology companies, digital platforms, or online marketplaces is highly desirable.
Experience in international marketing or emerging markets is an advantage.
Eligibility Criteria Candidates must demonstrate:
Strong strategic planning, leadership, communication, and project management skills.
Practical expertise in brand development, digital marketing, content strategy, SEO, social media, and advertising.
The ability to develop innovative campaigns and communicate a clear brand message.
Strong analytical skills and the ability to measure marketing performance using KPIs.
Excellent written and verbal communication skills in English.
Fluency in Dari and/or Pashto is a strong advantage for engagement in the Afghan market.
The ability to work independently, manage multiple priorities, and deliver results in a fast-paced environment.
A portfolio or documented examples of successful marketing campaigns, brand-building initiatives, or digital growth projects.
Key Performance Indicators (KPIs) Performance will be evaluated based on:
Growth in brand awareness and market visibility.
Website traffic, organic search performance, and social media engagement.
Growth in registered job seekers and employer registrations attributable to marketing.
Qualified leads generated for the Business Development team.
Marketing campaign performance and conversion rates.
Strategic partnerships and media coverage secured.
Marketing budget efficiency and return on investment.
Progress toward Afghanistan market penetration and international brand expansion.

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