Lead Product Marketing Manager (Brand)

Own the go-to-market strategy for Snap’s video solutions, partnering closely with Product, Sales, and Marketing Science to bring new video formats and features to market across Snap’s surfaces
Develop positioning, narrative, and sales activation plans across the Brand product portfolio, ensuring advertisers and agencies understand how Snap’s offerings fit into their broader video and social strategy
Act as the voice of the advertiser by gathering and synthesizing feedback on video and Brand products, directly informing product strategy and roadmap shared with Director and MD-level leadership
Build a deep, current understanding of the social and CTV video landscape, including competitive offerings and emerging formats, and translate that knowledge into sharp, differentiated positioning for Snap
Develop sales enablement materials and programs — pitch narratives, case studies, and training — that drive adoption and revenue growth for Brand and video solutions
Define and track KPIs for adoption, advertiser satisfaction, and revenue, delivering clear performance narratives to senior leadership in QBRs and strategic reviews
Establish scalable feedback loops between advertisers, sales, and product teams to prioritize high-impact opportunities and improve the end-to-end advertiser experience
Benefits Up to 28 weeks of parental leave and return-to-work program
Adoption, surrogacy, infertility, and fertility preservation benefits
Backup child care coverage, center-based care support, & caregiver assistance
Dependent Daycare Flexible Spending Account
Lactation rooms (based on office location) and breastmilk shipping coverage
Short-term disability, long-term disability, basic life insurance, and AD&D insurance
Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
Dental coverage, including orthodontia benefits
Vision coverage, including frame and contact allowance and LASIK benefits
Free membership to One Medical for primary and urgent healthcare services
Business Travel Insurance
Gym perks and discounts
Team fitness classes and races
Sports leagues
Cooking and nutritional workshops
Well-being reimbursement
Unlimited access to virtual physical therapy with Anthem
15 sessions per year of mental health for you + dependents through Lyra
Generous time off and leave programs. In the US, this includes the following:
Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
15 sick and safe days per year
12 paid holidays per year
Speaker series, classes, and subscriptions to educational programs
Social gatherings, team outings, and volunteering programs
Meditation and yoga classes
Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
Flexible Spending Accounts for healthcare, daycare and commuter
Health Savings Account with employer contributions
Rocket Lawyer memberships
Financial education programs
Snap exclusive discounts and perks
Compensation packages that let you share in Snap’s long-term success!
Fluency in the social and CTV video landscape, including how Snap’s surfaces compare to and differentiate from competitive platformsExceptional communication and storytelling skills, with experience presenting to business, technical teams, and Advertiser/Agency Senior LeadershipStrong understanding of brand advertising and how advertisers and agencies evaluate and buy video and brand-building mediaDemonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing team capacity to focus on high-value strategic work that drives business impactProven leadership in scaling marketing programs and frameworks globallyAbility to operate autonomously and lead in ambiguous, high-impact initiatives across multiple teams and productsStrong executive presence with the ability to influence at the highest levelsAdvanced expertise in digital advertising, monetization, and platform strategyBS/BA degree or equivalent years of experience8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising rolesExperience in product marketing for brand advertising, video, or media productsExperience leading marketing for video, CTV, or social advertising products at scaleProficiency in GTM frameworks and strategic narrative developmentAbility to translate market intelligence and competitive video/CTV landscape insight into product directionComfortable with data analysis and visualization using tools like Looker or similar platforms

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