Content & Social Media Manager

Social Media Content CreatorDetroit, MI (in-person)Grounded is a 25-person Detroit-based startup building modular electric platforms for specialty vehicles. We take cab chassis from OEMs like Ford and Harbinger and build configurable vehicle systems on top, serving mobile healthcare, RVs, command centers, food and beverage, pet care, and more. Our customers include Colgate, Nokia, the AIDS Healthcare Foundation, and Portland PD. We've raised ~$5M in VC funding and are shipping vehicles in market today.We also build our own software: a mobile app, fleet dashboard, and onboard computer system that lets customers monitor and control vehicle systems remotely. We design, fabricate, and assemble everything in-house at our facility in Corktown.About the RoleWe're building genuinely cool vehicles — mobile clinics, command centers, food trucks, pet-care rigs — and almost nobody knows yet. This role turns the shop floor and the finished builds into a content engine that drives inbound and recruiting.You'll be a one-person studio: strategy, camera, edit, publish, and community management, all owned by you. You'll be on-site in Corktown because the content is the shop — the builds in progress, the reveals, the people. If you have a short-form instinct and you'd rather ship three posts a week than write one brand deck, this is your role.What you'd actually doOwn Grounded's social presence end-to-end — Instagram, TikTok, YouTube, and LinkedIn — from calendar to posting to community managementShoot and edit short-form video on-site: builds in progress, finished vehicles, customer deliveries, and behind-the-scenes in CorktownRun the full production cycle solo — script, film, edit, caption, publishDevelop a content strategy tied to real business goals: inbound leads, brand awareness, and recruitingTurn customer stories and vehicle reveals into case-study-grade videoManage a content calendar and ship consistently — multiple posts a week, every weekPartner with sales and leadership to turn product launches and milestones into campaignsOwn analytics — track what performs, double down, and report on reach, engagement, and conversionBuild and maintain a media library and brand asset systemCapture photography for the website, decks, and ads alongside videoWhat we're looking for3+ years running social/content for a brand (in-house or agency), with a portfolioYou personally shoot and edit — comfortable with a camera and with Premiere, CapCut, or DaVinci, and mobile-first workflowsProven short-form instinct — you've grown an account or have posts that performedSelf-directed one-person band who thrives with ownership and zero hand-holdingStrong visual and storytelling eye — you can make a factory floor look cinematicBased in or able to be on-site in Detroit — this role can't be remoteNice-to-havesAutomotive, hardware, or manufacturing content experienceStrong photography skillsMotion graphics or basic design (After Effects, Figma)Paid social experience — boosting and ad creativeCopywriting or newsletter chopsBenefitsHealth insurancePaid time offEquity in the company