Podcast Audience Development Specialist, ABC News Podcasts Job at The Walt Disne

Podcast Audience Development Specialist

ABC News is seeking an enthusiastic and results-driven Podcast Audience Development Specialist to support audience growth, marketing and engagement efforts across the growing ABC News podcast portfolio. This role will work within the Podcast Programming team and collaborate with cross-functional internal and external partners to help audiences discover, engage with, and return to ABC News podcasts across audio, video, social, and digital platforms.
The ideal candidate is highly organized, digitally savvy, and passionate about podcasts, news, and audience behavior. They should be comfortable coordinating a multi-platform marketing campaign, analyzing performance data, working with creative assets, and identifying emerging trends and opportunities in the podcast marketplace.
This role will support both established ABC News podcast franchises and new launches, helping execute strategies that grow listenership, viewership, engagement, and awareness.
Responsibilities include:
Support the development and execution of audience growth strategies across the ABC News podcast portfolio, including publicity, paid marketing, social content, and more
Create, revise, and deliver creative assets, including audio promos, social posts, video clips and trailers, copy, and other promotional materials for new podcasts
Route assets through the appropriate internal and external channels for review and approval, and incorporate feedback into later revisions
Work with internal teams and external partners at other podcast networks to identify and execute cross-promotion opportunities
Review promotional assets in support of our content that are created by external teams and provide feedback with a critical eye to ensure content aligns with approved brand messaging
Track podcast, video, and campaign performance, translating data into actionable insights to inform future strategy recommendations
Maintain timetables to communicate deadlines to stakeholders on cross-functional teams and communicate regularly to ensure deliverables are completed accurately and on schedule
Support platform merchandising and editorial-feature requests around priority programming and launches
Coordinate cross-promotion across the ABC News podcast network and identify opportunities to introduce listeners of existing shows to new programming
Assist with audience-facing initiatives, including live events, partnerships, subscriptions, and other fan engagement opportunities
Manage entries to various awards and maintain a system to keep track of upcoming deadlines and pending submissions
Provide additional coordination and administrative support for matters like invoicing, timekeeping, project management, and other podcast initiatives as needed
Basic qualifications include:
Minimum 3 years of experience in marketing, audience development, digital media, social media, podcasting, entertainment, journalism, or a related field
Experience supporting social media, YouTube, or other digital audience-development initiatives
Proficiency with Microsoft Office, including Excel, PowerPoint, Word, and Outlook
Strong organizational and project-management skills with demonstrated attention to detail
Experience editing video in Avid and proficiency in project creation and organization, with a creative knack for developing compelling content
Excellent written and verbal communication skills
Ability to manage multiple projects and priorities simultaneously in a fast-paced environment
Strong interest in podcasts, digital media, and emerging audience platforms
Familiarity with major podcast, video and social platforms
Demonstrated initiative, curiosity and willingness to take on increasing levels of responsibility
Ability to respond to changing priorities as news and business needs dictate
Strong interest in news, storytelling, and the evolving audio and video landscape
Preferred qualifications include:
Experience working in podcasting strongly preferred. Experience working in digital media, streaming, entertainment, or news will also be considered if the candidate has a strong familiarity with the podcast industry outside of work experience.
Familiarity with podcast analytics, audience measurement, and digital marketing tools
Experience with Airtable
Knowledge of podcast distribution platforms and the broader podcast marketplace
Comfort working on true crime and news content, bearing in mind that the subject matter may be sensitive
Required education includes:
Bachelor's degree from an accredited college or university, or equivalent professional experience.