Senior Graphic Designer - brand/packaging poppi

Senior Graphic Designer As a Senior Graphic Designer on the brand side of poppi, you are a creative force behind how our products look, launch, and show up on shelf and beyond. You design brand packaging, innovation creative, and commercialization creative across retail and away from home, and you help shape the global brand standards that keep poppi consistent and recognizable everywhere it appears. You apply creative strategy and sharp, technical craft to generate critical business value in support of poppi's lofty revenue goals. You are both a big thinker and a detail person. You bring bold ideas to new products and brand moments, and you have the discipline to take them from concept through dielines, proofs, press, and into market without anything getting lost along the way. You know when to push the work further and when to pull it in, and you can take a project and run with it. You partner closely with the Creative Director and Art Director, and you lead by example, raising the bar for craft, organization, and thinking across the team. You think in brand systems, move with urgency, and hold a high bar for quality at every touchpoint. You are fluent in the visual world of the poppi consumer, and you translate that instinct into brand-right creative that earns attention, drives impact, and builds the commercialization of the brand.
Responsibilities:
Design and own packaging for new and existing products, from initial concept through final production-ready files
Bring big ideas to innovation creative, helping shape how new flavors, formats, and products look and feel from first concept to launch
Develop commercialization creative for retail and away from home, adapting the brand across channels, formats, and customer needs
Develop and maintain brand guidelines, toolkits, templates and creative systems that help teams execute consistently and efficiently across channels
Build and manage dielines and technical packaging files with precision, accounting for structure, substrates, color, finishes, and production constraints
Work directly with printers, packaging vendors, and production partners, reviewing and approving hard proofs and attending press checks and pilot runs to make sure the final product matches the creative intent
Partner with cross-functional teams, including innovation, marketing, sales, supply chain, and legal and regulatory, to bring ideas to life within real-world requirements and timelines
Take ownership of projects and drive them forward, knowing when to push the creative and when to simplify
Lead creative rollouts across away from home partners, ensuring brand translates thoughtfully to equipment, displays and other customer facing materials
Be able to flex between print and digital creative with ease and understanding of differing color and spec requirements
Partner with and manage retail POS partners, creating key visuals, and providing direction, feedback and approvals on extrapolation to ensure Poppi standards
Keep projects, files, versions, and timelines organized so that nothing slips, even across multiple concurrent workstreams
Maintain consistency and excellence across all touchpoints, with high standards and taste in typography, layout, color, and brand identity
Where necessary support the Art Director on brand photo and video shoots, weighing in on styling, guideline consistency, and creative excellence
Give clear, constructive feedback to freelancers, agencies, and vendors, and support junior designers through briefs and reviews
Present work and talk through your thinking with leaders and cross-functional partners
Manage multiple priorities and shifting deadlines without sacrificing quality. This is a fast, high-volume launch calendar and a brand that is growing.
Compensation and Benefits: The expected compensation range for this position is between $88,200 - $147,650. Location confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications:
3-5 years of design experience, ideally in CPG, beverage, or food, with packaging experience at a brand or creative agency
A portfolio that shows both big conceptual thinking and technical packaging execution, ideally including shipped products
Deep knowledge of dielines, technical packaging standards, and print production, including substrates, finishes, color management, and prepress
Hands-on experience approving hard proofs and attending press checks or pilots, with a sharp eye for what to catch and when to push back
Exceptional organization and attention to detail, with a reliable system for managing files, specs, versions, and approvals
The ability to think big and also edit, bringing ambitious ideas while knowing when to pull the work in for the sake of the brand, the timeline, or production
Strong typography, layout, and design fundamentals paired with speed and adaptability
Experience working within and helping evolve brand guidelines and design systems
Comfort working with freelancers, vendors, and junior talent, and the ability to set the tone through your own work and process
A collaborative, low-ego approach: you can pitch a big idea and also catch the one-point-size error before it goes to print
Impeccable taste, a hungry work ethic, and a strong sense of ownership
Strong communication and presentation skills, with the ability to share concepts and technical details clearly with cross-functional partners. You seek input, share openly, and use feedback as fuel, not friction. Calm under pressure and business maturity
Your background:
Experience in packaging and brand design work
Minimum 3-5 years in design at a CPG/lifestyle/beauty brand. Thrives in a fast-paced, dynamic work environment
Proven success in brand design, guideline creation and print excellence
Advanced knowledge of Adobe Creative Suite, Photoshop, Illustrator, Microsoft Suite, Figma, project management tools such as Asana
Self-motivated & a true team player who leads with positivity and passion
Additional requirements:
Travel [domestically/internationally] for business related meetings
Some lifting and the movement of moderate loads require 50-pound lifting requirement
Willingness and the ability to work outside of standard business hours, including evenings and weekends, based on business demands.
EEO Statement: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age.