Brand Strategy Director
As a Brand Strategy Director at Colle McVoy, you will craft brand identities and marketing campaigns, grounded in a keen understanding of cultural drivers and consumer behavior. Your dual role involves ideating strategies and leading cross-functional teams—including media, design, technology, PR, and data science—to launch cohesive campaigns and immersive digital experiences. You should be a pragmatic doer, someone who is at home in a collaborative, team-focused workspace. Our mission is to leverage every brand interaction to create and amplify value, forging stronger, more enduring relationships between brands, consumers, and employees.
Responsibilities
- Lead overarching strategic direction across client accounts, ensuring strategies align with business goals and inspire innovative outcomes
- Synthesize diverse insights into actionable strategies that address complex client challenges
- Serve as a trusted advisor to senior-level clients, providing strategic counsel to drive brand and business growth
- Mentor and develop junior and mid-level strategists, fostering a culture of creativity and analytical rigor
- Collaborate with cross-functional teams to deliver cohesive brand strategies across campaigns, design, social media, and experiential marketing
- Advance the agency's mission as a Certified B Corporation, crafting strategies that reflect our dedication to social and environmental stewardship
- Facilitate workshops and strategic planning sessions to deliver clear, actionable outcomes
- Contribute to agency and departmental initiatives, enhancing capabilities, processes, and operations
- Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence
Required Skills
- Proven ability to lead teams in crafting innovative brand strategies that integrate cultural and technological trends.
- Strong interpersonal skills with a demonstrated ability to build trusted relationships with senior-level clients.
- Exceptional communication and presentation skills, with the ability to inspire both internal teams and clients.
- Ability to distill research and insights into strategic opportunities that drive creative excellence.
- A creative thinker with a keen curiosity about culture, technology, and emerging industry trends.
Qualifications
- Bachelor's degree or equivalent industry experience
- 10+ years of experience in strategy roles, with extensive experience leading strategic initiatives and managing cross-functional teams across multiple client accounts
- Experience across diverse categories, including consumer goods, digital, and integrated marketing
- Proficient in essential software (Microsoft Office, Mintel, Canvas8, etc.), with hands-on experience using AI tools like ChatGPT and DALL-E
- Demonstrated ability to translate business objectives into actionable strategies that deliver measurable outcomes
- Ability to travel as needed
- Located in Chicago, Minneapolis or Detroit
At the time of posting, the base salary for this position ranges from $120,000 to $140,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.
About Colle McVoy
Colle McVoy is a full-service, certified B Corp agency that builds enduring relationships between forward-thinking brands and people through integrated strategy, creative, media, and communications. Recognized as an Adweek Agency of the Year honoree, an Ad Age A-List Standout Agency, and a Fast Company Most Innovative Company, the agency partners with iconic brands including 3M, Dairy Queen, Perdue Farms, McCormick & Company, Revlon, Target, U.S. Bank, and more.
Colle McVoy is part of DonerColle Partners, a strategic alliance built to help brands that move America go further through integrated, AI-enhanced creativity and production.
We are an Equal Opportunity Employer.