Paid Media Manager Remote · Full-time

Why This Role Exists Pesty Marketing works only with pest control companies doing $1M+ in annual revenue. We're scaling quickly, and our paid media systems must deliver consistent performance as we grow.
Last year, we generated $2M in revenue. This year, we're on track to reach $3M. As we scale, paid media plays a critical role in driving predictable lead flow for our clients.
This role exists to ensure account-level performance consistency as volume increases, so CPL stays efficient, lead quality remains high, and paid media continues to be a reliable growth channel instead of a risk factor.
For the right person, this is an opportunity to own real budgets, work inside a mature system that values data and judgment, and grow into a Senior Paid Media Manager role.
Mission Own the Google Ads performance of a portfolio of pest control clients, so every budget produces qualified leads at a predictable cost.
Outcomes In 12 months, an A Player in this role consistently delivers:
Non-branded Google Ads cost per qualified lead (CPQL) meets or beats the comparable LSA CPQL , capped at $150, in 80%+ of accounts
Spend stays at or below 103% of approved budget in 90%+ of client-months, and overspending causes account-wide pauses in 5% or fewer
At least 90% of approved budget is deployed in 80%+ of client-months
An impression-weighted average Quality Score of 7+ on non-branded keywords in 80%+ of accounts
Each year, every client gets a budget recommendation and a lead-volume projection, and 80%+ approve both in writing
Offline customer conversions and live Customer Match lists running in 80%+ of accounts
Consistently Exceptional ratings in our Continuous Feedback System and strong account performance earn the next step: Senior Paid Media Manager.
Failure to protect lead quality or maintain performance consistency is considered underperformance.
What You'll Own You report to the CEO.
Campaign strategy and execution Plan, launch, and optimize Google Ads campaigns, mainly Search
Own daily optimization across 8 to 12 client accounts
Operate within predefined guardrails while identifying and recommending growth opportunities
Treat client budgets with discipline and respect, with no wasted spend
Planning and budgets Pace every account against its approved budget, and document client-approved changes
Deliver each client's yearly budget recommendation and lead-volume projection, and get their approval in writing
Performance analysis and reporting Analyze performance using Google Ads, GA4, Google Sheets, and reporting dashboards
Use CallRail as the primary SQL source of truth
Support clients using HubSpot as a lead quality source of truth
Deliver clear insights that explain why performance is changing, not just what changed
Collaboration and communication Collaborate with Account Managers, creatives, and the Funnel Architect
Occasionally join client calls or emails to discuss performance and recommendations
Translate performance data into clear, plain-language insights
Process and quality control Maintain clean campaign structure, naming conventions, tracking, and UTMs
Set up and maintain offline conversions and Customer Match lists
Contribute to SOPs, playbooks, and scalable workflows
Protect lead quality through disciplined execution
Experience & Capabilities Required Expert-level experience with Google Search campaigns
Typically 6+ years managing Google Ads for B2C lead generation, or equivalent experience
Experience managing $200K+ in monthly ad spend across multiple client accounts at once
Strong track record optimizing for CPL efficiency and lead quality
Strong working knowledge of GA4
High proficiency in Google Sheets (data manipulation, formulas, analysis)
Fluent English, with excellent written and verbal communication skills
Available during U.S. Central business hours
How you've learned marketing We strongly prefer candidates who:
Have read books on marketing, especially on the fundamentals of direct marketing
Can name marketers they've learned a lot from, and explain what they learned
Have run paid campaigns with real money at stake, ideally their own
Can hold an in-depth conversation about at least one area of paid media they know well
Certificates and courses are better than nothing, but on their own they aren't enough.
Nice to have Experience with CallRail or similar call tracking platforms
Experience working with HubSpot as a CRM or lead quality source
Experience contributing to SOPs or scalable paid media systems
Familiarity with home services or local lead generation businesses
Core competencies (non-negotiable) An A Player in this role consistently demonstrates:
Accountability: enjoys owning numbers and results
Judgment: protects lead quality while optimizing for efficiency
Analytical rigor: digs into data instead of guessing
Discipline: respects budgets and guardrails
Proactivity: surfaces issues and opportunities early
Autonomy: operates without needing step-by-step instructions
Problem Solving & Curiosity: breaks down ambiguous performance problems, forms a view and tests it with data, and teaches themselves new channels and tools without being asked
How we assess this Our interview process includes a case study: you'll review a client's Google Ads account and present what you'd change and why.
Who This Role Is Not For This role is for someone who likes being accountable for real numbers, values clean systems, and understands that protecting lead quality is just as important as driving volume. It does not fit:
Paid media managers who need constant direction
Candidates uncomfortable owning performance outcomes
Button-pushers who optimize without considering lead quality
People who chase vanity metrics at the expense of sales results
People who stopped learning once they knew the basics
Compensation & Benefits Base pay
Annual raise based on performance
Fully remote
Unlimited PTO (2-week minimum encouraged)
Professional development support

#J-18808-Ljbffr