Topo Designs LLC. is hiring: Content Creator in Denver

Topo Designs is looking for an in-house UGC Content Creator to make the scroll-stopping, phone-shot content that sells our bags and apparel. Think travel pack-outs, airport carry-on tests, fit checks and product deep dives.
You’ll concept, shoot, edit and iterate short-form video and photo built for performance. Paid social is your first customer: you’ll work with our Senior Paid Media Manager to turn ad data into new hooks, angles and variations, then do it again next week. You’ll also feed our organic channels through briefs from the Social & Community Manager.
Experience & Education Requirements

3+ years creating short-form video content, with a portfolio of UGC-style work
Bachelor’s degree in related field preferred
Proven experience making content for paid social (Meta, TikTok), with results you can point to
Working knowledge of how creative drives hook rate, hold rate, CTR, CVR, CPA and ROAS
Strong editing skills in CapCut, Edits, Premiere, Final Cut or similar
Comfortable shooting on your own, phone-first, and on camera when needed
DTC ecommerce experience preferred; outdoor, travel, bags or apparel strongly preferred
Skills & Qualifications

Hooks and angles: Can turn one product brief into 5-10 distinct concepts
Native editing: Edits for each platform's format, pacing, captions and sound
Test-and-learn mindset: Reads performance data, kills losers fast, scales winners
On-camera ease: Natural in front of the lens, and good at directing friends, staff and customers
Product storytelling: Makes features (pockets, materials, carry-on fit) feel useful and real
Organization: Keeps a clean, tagged content library and version tracking
Speed: Delivers multiple finished assets every week without losing quality
Key Responsibilities

Paid social creative (about 70% of time)
Create UGC-style, testimonial, product demo and lifestyle content for Meta, TikTok, Pinterest and YouTube ads
Produce multiple variations of each concept to test hooks, angles, messaging and CTAs
Partner with the Senior Paid Media Manager on a weekly test plan and read results together
Iterate fast on winning formats and build repeatable, scalable templates
Optimize every asset for hook rate, hold rate, CTR and conversion
Organic content (about 30% of time)
Create posts, reels and stories from briefs written by the Social Media & Community Manager
Capture behind-the-scenes, team and product drop content
Direct and shoot phone-style content at all lifestyle and studio photoshoots for behind the scenes, fit check and brand storytelling content with on-set talent.
Content operations
Maintain an organized, searchable content library with version tracking
Coordinate with the creative team so UGC-style work complements brand campaign content
Stay current on platform trends, creator best practices and new ad formats
Compensation and Benefits

This is a full-time, exempt salaried position. Starting pay range is $60,000 - $75,000 per year.
medical
dental
vision
401k with a match
an annual activity and mental health allowance
Flexible Time Off
paid volunteer days
a generous product allowance and discount

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