Lifecycle Marketing Lead - Reactivations & CRM

HelloFresh is seeking a Lifecycle Manager for Reactivations to lead customer-centric CRM initiatives across multiple markets and brands. You will translate roadmaps into campaigns, coordinating with Product, Marketing and CRM Operations to deliver high-impact communications across email, app, SMS and Direct Mail.
You will work with analysts and senior peers to set performance targets for conversions, CAC and ROI, leveraging AI decisioning and experimentation to optimise channel content and

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