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Paid Media Lead

Synergis · Sacramento, CA, USA ·

Pay:
$50-$63.50/hr
Job type:
Full Time

ANTICIPATED DURATION: From 11/09/2026 to 11/09/2027 PAY: $50.00 to $63.50/hour Responsibilities: Collaborate with marketing leads, media teams, creative strategists, analytics, and data partners to build data-informed recommendations and campaigns.
Develop integrated media strategies across channels aligned to business objectives and KPIs.
Manage workflow between external and internal media teams to support strategy implementation.
Analyze media channel performance and provide insights, optimization guidance, and results to key partners.
Support senior strategists on campaigns ranging from brand awareness to performance efforts with specialized focus areas.
Build media briefs, review media plans, and consolidate information into clear stakeholder presentations.
Support campaign execution needs including understanding media specs, trafficking, reporting, and optimization.
Requirements: 5+ years of media planning and strategy experience.
Expertise in cross-channel tactical planning for performance and brand KPIs.
Demonstrated ability to leverage data and insights to build audience profiles, communication plans, and channel-level strategies.
Familiarity with traditional media channels (OOH, TV), digital advertising, and social media platforms and how they work together in integrated campaigns.
Track record of measuring impact through testing and measurement solutions and communicating results and recommendations clearly.
Proficiency working within syndicated research sources (MRI/Simmons, comScore, etc.).
The hourly pay rate range for this position is $ 50.00 to $63.50 Information not provided. (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location).
Benefits available to full-time employees:
medical
dental
vision
disability
life insurance
401k
commuter benefits
Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.

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