Principal Design Lead, Digital Playbook & AI

The Trade Desk seeks a Principal Design Lead to own the Digital Playbook and modernize how design works across the platform. You will partner with Product, Brand, and AI teams to shape language, build a scalable system, and drive craft. This senior IC role combines hands-on design with strategic storytelling and cross‑functional leadership.
You will mentor designers, guide design evolution as the platform grows, and ensure a cohesive user experience at scale in a fast‑moving adtech environment.

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