Brand Marketing Manager

At Huckberry, we build gear and tell stories that inspire and equip a life well-lived. We live at the crossroads of style, utility, and outdoor adventure, bringing millions of guys timeless essentials, field-tested stories, and unforgettable experiences.

You are equal parts brand strategist, field producer, project leader, and mentor. You know how to measure the real weight of brand building (awareness, share of search, sentiment, community engagement), and you bring a sharp point of view on where men's style, gear, and outdoor culture are headed next.

This role is based out of our headquarters in Austin, TX; relocation support will be provided to a remote hire.

Responsibilities

Lead strategy and execution for Huckberry's tentpole brand campaigns, building integrated, 360° marketing plans designed to grow brand awareness and share of search

Create clear, inspiring brand briefs that align Creative, Copy, Design, and channel owners to a single campaign idea

Partner with Product Marketing to connect franchise product campaigns to tentpole brand moments, so our most iconic products are told as part of one Huckberry story

Own the brand marketing plan for our key cities, leading market takeovers, supporting store opening moments, and local community programs that build lasting brand love in each market

Manage and develop the Social and Events team: set priorities, coach, and hold a high bar for craft and brand consistency

Work closely with our Social Lead to iterate on our strategy, ensuring content reflects the Huckberry voice, amplifies campaign and key city moments, and grows an engaged community

Support Huckberry's Event Lead to drive the multi-channel events calendar, from in-store events and activations to community programming, sponsorships, managing budgets, vendors, and logistics

Partner with the Brand Partnerships team on ambassador, creator, and brand collaborations that support campaign and key city goals

Act as a steward of the brand across the organization, ensuring a consistent voice, visual identity, and master brand presence across our house brands, channels, and retail

Monitor trends, competitors, and culture within the men's outdoor and style landscape, adapting strategies and POV to stay ahead of the curve

Manage project timelines, budgets, and resources effectively, ensuring timely and successful campaign delivery

Track brand health and campaign performance, including brand awareness, share of search, social engagement, and key city results, and report on what worked, what didn't, and what to do next

Build decks to recap campaigns, both for internal and external stakeholders, presenting results and insights from all channels

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field

A minimum of 4-6 years of experience in Brand Marketing, preferably in the men's lifestyle, outdoor, or apparel industry

At least 1-2 years of direct people management experience, ideally leading Social, Content, or Events team members

Proven track record of leading integrated brand campaigns from brief through recap

Experience planning and executing experiential, retail, or field marketing in-market

Comfort with brand health measurement, including brand trackers, share of search, and social analytics

Strong understanding of the men's outdoor and style landscape

Excellent communication, storytelling, presentation, and interpersonal skills

Creative thinker with the ability to see the big picture and pay attention to detail

Ability to work in a fast-paced, dynamic environment and adapt to evolving business needs

Ability to travel to key markets for events and activations

Benefits

Medical, Dental, Vision benefits

401(k) and employer match

Annual Huckberry shopping credits

Paid Sabbatical leave at 4 years

Summer Fridays

Weekly catered lunch

Monthly happy hours

Mental health resources

Paid Parental Leave

Paid Vacation & Paid Sick Leave

Volunteer Time Off

Generous employee discount

Annual offsites

Company Description
Huckberry is the ultimate one-stop men's shop for discovering the best gear and threads. Over a million guys trust us as their go-to resource for their closet, adventure inspiration, and a whole lot more. We were named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Leon Bridges to brands like Lululemon, Tacoma, and Coors. We look forward to meeting you.

Want to get to know us better? Check out our:

Journal: http://huckberry.com/blog

Youtube: https://www.youtube.com/@Huckberryco

Instagram: http://instagram.com/huckberry

Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.

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