Director of Lifecycle Marketing

Director,Lifecycle

Oct.2026

AboutAmplify
Amplifyislifeinsurancewithatwist.We'readirect-to-consumeragencyworkingwithmultipletopcarriers,licensedinall50states,andofferingterm,wholelife,andIndexedUniversalLife(IUL).Thatsignatureproduct,IUL,pairslifelongprotectionwithcashvaluethatcanbuildovertime.Weserveavarietyofcustomersfromhighearnersusinglifeinsuranceaspartoftheirwealthplan,toyoungfamiliesgettingcoveredforthefirsttime.

We'reanearly-stagestartupwithasmallteamthatjustraisedandisreadytogrow.Ourcustomerscometousformeaningfulfinancialprotection,andourjobistomakesuretheygetthatvalueeveryyearthey'rewithus,notjustthedaytheysignup.

Learnmoreatgetamplifylife.com.

Theopportunity
We'rehiringourDirectorofLifecycletobuildAmplify'slifecycleprogramfromthegroundup.There'snoplaybooktoinheritandnoteamofspecialiststodelegatetoyet.You'lldesignthestrategy,pickthetools,writethefirstemails,buildthefirstjourneys,andprovewhatworks.

LifecycleatAmplifycoversthewholecustomerrelationship,startingwellbeforethepolicy.Manyofourcustomersgetaquoteonline,takeweekstodecide,andfinishtheirapplicationwithoneofourlicensedagents.You'llownthatpathfromquotetosubmittedapplication,thehandofftoouragents,andeverythingafterthepolicyisissued:onboarding,keepingcoverageinforce,annualreviews,upgrades,andreferrals.

ThisroleisforsomeonewhohasdoneLifecyclewellatscaleandknowswhat"good"lookslike,butwhostilllovesbeinghands-on.Astheprogramprovesitself,you'llhavethechancetogrowateamaroundit.

You'llreportdirectlytotheCMOandworkcloselywithourlicensedagentteam,product,data,compliance,andbrand.

Whatyou'lldo
Inyourfirst90days

Auditeverymessage,touchpoint,anddatasourcewehavetoday,andmapthefullcustomerpathfromfirstquotetosubmittedapplicationtopolicyholder(orlapse).

Shipquickwinsinthefirstmonth:fastfollow-upfornewquotes,arealnurturesequenceforpeoplestilldeciding,andacleanerhandofffromdigitalleadtolicensedagent.

Standupapolicydeliveryandearly-onboardingsequencethathelpsnewcustomerskeeptheircoverageinforce.

Validateandbuildoutourlifecyclestackin HubSpot(plusSMSandanyothertoolsyouneed),andmakesurethedatabehindit,fromleadeventstoagentoutcomestopolicystatus,istrustworthy.

Presenta6-monthlifecyclestrategywithclearpriorities,targets,andthemeasurementplantobackthemup.

Ongoing

Ownlifecyclestrategyandexecutionacrossemail,SMS,andthehandoffstoouragentteam.

Buildandrunautomatedjourneysforquotefollow-up,nurture,applicationcompletion,agenthandoff,policydelivery,early-tenureretention,annualreviews,termconversionandupsell,referral,andre-engagingstalledleads.

Write,design(orbrief),build,QA,andraunchcampaignsyourself.You'llbeinthetoolsdaily.

Definesegmentationandpersonalizationbycustomersegment,product,funnelstage,andcustomervalue.Wealth-focusedhighearnersandyoungfamiliesneedverydifferentmessages.

Partnerwithouragentteamonleadrouting,speedtolead,andwhathappensbeforeandaftereachcall.

Runasteadytest-and-learnprogram,withproperholdoutssoweknowwhatlifecycledrives.

Partnerwithproductonkeymomentsintheonlinequoteandapplicationflow,andwithdataoneventtrackingandattribution.

Workwithinourcompliancereviewprocess,andprotectdeliverability,listhealth,andconsent(TCPA,CAN-SPAM,stateinsurancemarketingrules,GDPR/CCPAasrelevant).

Reportonlifecycleimpactinthetermsourleadershipandboarduse:quote-to-applicationconversion,CAC,paybackoncommissionrevenue,andearly-lapserates.

Makethecasefor,thenhireandlead,alifecycleteamastheprogramscales.

Whatyoubring

8+yearsinlifecycle,CRM,orretentionmarketing,includingatleast2to3yearsleadingthefunctionoramajorpartofit.

Atrackrecordofbuildingalifecycleprogram(orabigpieceofone)fromscratch,notonlyoptimizingamatureone.

Experiencewithaconsideredpurchasewheremarketinghandsofftoasalesoradvisorteam,suchasinsurance,financialservices,orotherhigh-ticketproducts.Youknowhowtonurturealeadforweekswithoutwearingoutyourwelcome.

Hands-onfluencyinatleastonemodernlifecycleplatformsuchasBraze,Iterable,Customer.io,orKlaviyo,withastrongpreferenceforHubSpot.YouCanbuildajourneyendtoendwithoutfilingaticket.

Experienceshippingmarketingthroughcomplianceorlegalreviewinaregulatedcategory,includingSMSandphoneconsentrules.

Stronganalyticalskills:you'recomfortableindashboardsandspreadsheets,canwriteorreadbasicSQL,andyoudesigntestswithrealcontrolgroups.

Sharp,on-brandcopywriting.YouCanmakeacomplexfinancialproductfeelsimpleandhuman,andwriteasubjectlineoranSMSthatpeoplewanttoopen.

Workingknowledgeofthedatabehindlifecycle:events,contactproperties,identityresolution,andhowaCRM,CDP,orwarehousefeedsyourtools.

Clearcommunicationwithexecutivesandcross-functionalpartners.YouCanexplainwhyaprogrammattersinrevenueterms.

Nicetohave

Experienceatanearly-stageorhigh-growthcompany,ideallyasthefirstlifecyclehire.

Backgroundinlifeinsurance,annuities,wealthmanagement,oranotherinsurtechorfintechbusiness.

Experiencewithretentionorpersistencyprogramswhereearlycancellationscarryarealcost.

FamiliaritywithHTML/CSSforemail,templatinglanguages,orlightscripting.

Experiencebuildingreferralorpartnerprograms.

Youllthrivehereif

You'drathershipagoodflowthisweekthanaperfectonenextquarter,andyouknowwhichcornersaresafetocut.

You'veseenenoughprogramstoknowwhat"doneright"lookslike,andyoubuildfoundations(naming,data,testing)thatwon'tneedtobetornoutlater.

You'rehappywritingthecopy,buildingthejourney,andpullingthenumbersyourself.

Youcanmovefastinsideacomplianceprocess,andyouplanforreviewtimeinsteadoffightingit.

Yougetenergyfromambiguityandturnitintoaplanotherpeoplecanfollow.

Youtreatcustomers'inboxesandphoneswithrespect.Moremessagesisnotthegoal;betteronesare.

Thisprobablyisn'ttheroleforyouifyou'relookingtomanagealargeteamondayone,oryouprefertosetstrategyandhandexecutiontoothers.
Thedetails

Location:[Remote(US)]

Compensation:$140k-$160kOTE

Amplifyisanequalopportunityemployer.Wewelcomeapplicantsofallbackgroundsanddon'tdiscriminateonthebasisofrace,color,religion,sex,sexualorientation,genderidentity,nationalorigin,age,disability,veteranstatus,oranyotherprotectedcharacteristic.

Amplifyisanequalopportunityemployer.Wevalueadiverseworkforceandinclusivecultureandencourageapplicationsfromallqualifiedindividuals,regardlessofrace,color,religion,gender,sexualorientation,age,nationalorigin,maritalstatus,citizenship,disability,orveteranstatus.

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