product marketing manager for programmable finance

Описание: Offchain develops blockchain scalability and security technology, including the Arbitrum stack, which powers Arbitrum One, an Ethereum scaling solution. Its technology supports decentralized applications, digital commerce, governance, and programmable finance.
Задачи:

Develop and evolve product positioning, messaging, and competitive framing across the ZeroDev product line
Define go-to-market plans and run launches end to end, creating landing pages, blogs, emails, demos, social content, one-pagers, and internal enablement materials
Run content, search, and lifecycle programs; own the X and LinkedIn calendar, SEO and answer-engine visibility, monthly newsletter, nurture flows, and customer case studies
Manage growth operations, including HubSpot administration, lead scoring and routing, campaign tracking with UTMs and PostHog, and funnel dashboards
Equip Sales with product-grounded proposals, battlecards, account briefs, and discovery prompts to help move customers through the pipeline
Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated go-to-market efforts
Contribute to OKRs and performance tracking frameworks, and manage the marketing budget and paid campaigns against named opportunities
Требования:

5+ Years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
Strong copywriting and storytelling skills, with the ability to make complex topics clear
Hands-on HubSpot experience with workflows, lead scoring, pipelines, and reporting
Analytical skills, including setting up tracking, reading funnels, and connecting marketing work to pipeline and revenue
Ability to navigate ambiguity and solve open-ended problems with structure and insight
Daily use of AI tools and ability to build simple agent workflows or automations
Curiosity about and/or deep understanding of blockchain technologies
Будет плюсом: Experience managing and mentoring team members and fostering a collaborative environment that supports individual growth and team success
Условия:

Remote-first global workforce; NY office
Professional reimbursement program for industry conferences, certifications, and more
Medical, dental, and vision coverage in the US and some other countries
401K retirement plan with company match in the US only
Wellness stipend
Home office setup and ergonomic equipment program
This role cannot be performed in California or Colorado

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