Area Director of Marketing

Opportunity: Area Director of Marketing, DMV Portfolio

The Director of Marketing, DMV Portfolio is responsible for leading the strategic development, positioning, and execution of comprehensive marketing programs for HHM Hotels’ high-profile DMV portfolio. This role works in close partnership with the Senior Director of Marketing, General Managers, and Area Sales & Revenue Leadership to drive market share, total revenue, and brand visibility across both Independent Collection Hotels & Resorts and soft-branded/flagged assets.

Centrally based in the Washington, D.C. metropolitan area, this position requires a deep understanding of the local market landscape to craft high-impact promotional strategies, direct agency partners, oversee PR/event activations, and ensure brand integrity.

Your Growth Path

Senior Director of Marketing

Your Focus

Strategic Planning & Management

Develop and own annual marketing strategies, business plans, and budgets for the DMV portfolio in direct alignment with HHM revenue goals.

Lead cluster marketing strategies across Independent Collection and branded assets in the DMV area to drive market share and cross-property synergies.

Lead hotel repositioning and rebranding initiatives in close partnership with Sales and Revenue Directors, General Managers, and property executive teams.

Monitor, analyze, and present campaign performance metrics, marketing ROI, and web traffic analytics to key stakeholders and property ownership groups.

Manage and optimize the marketing budget, tracking channel spend and adjusting allocations based on revenue priorities.

Collaborate with Corporate Sales/DOSMs to deliver strategic B2B marketing collateral and high-yield client pitch decks.

Marketing Execution

Oversee total marketing campaign execution, crafting high-level creative briefs and setting overall collateral guidelines.

Direct on-property teams and vendors on marketing material production to ensure strict adherence to positioning and brand standards.

Build and lead strategic marketing presentations for ownership meetings, GM quarterly reviews, and regional leadership updates.

Establish and enforce the master editorial and promotional calendars for the DMV region.

Content & Asset Management:

Set content and storytelling strategy, providing clear direction to social media agencies, digital partners, and content creators.

Lead property photoshoots and videography production, from creative concepting and shot list approval to photographer selection and final asset approval.

Oversee total asset governance, ensuring all photo galleries, brand repositories, and digital channels display current, high-resolution media.

Manage content distribution across various channels

Events & Partnerships:

Direct regional event strategy, overseeing high-profile monthly activations, property launches, and major community events.

Negotiate and secure local brand partnerships, cross-promotional tie-ins, and special offer alliances to expand audience reach in the DMV.

Conceptualize innovative programming, seasonal room packages, and F&B concepts tailored to hyper-local market trends.

Public Relations:

Drive PR strategy and agency relationships, establishing key media pitch angles, localized storylines, and crisis communication guidelines

Direct local PR agencies and media consultants to maximize press coverage, editorial inclusions, and award nominations

Lead executive media tours, influencer hosting, and brand partnership site visits across DMV properties. As needed.

Maintain organized records of all contracts and agreements

Your Background and Skills

Bachelor's degree in Marketing, Advertising, Business or Hospitality/Travel preferred

Minimum of 5–7 years of progressive marketing experience in hospitality or travel

Proven experience managing agency relationships, large budgets, and complex multi-property portfolios.

Account Management experience at a digital marketing agency a plus

Experience with major hotel systems (IHG, Marriott, Hyatt, Hilton) a plus

Understanding of hospitality/travel industry and marketing solutions preferred

Advanced proficiency in Google Analytics, metadata/reporting tools, and digital marketing performance platforms.

Strong skills in Microsoft PowerPoint and Excel for high-level owner reporting and data presentation.

Working knowledge of graphic design platforms (Canva, Adobe Creative Suite) and content management systems.

Strategic Vision & Executive Leadership: Ability to translate business goals into revenue-generating marketing plans.

Exceptional Communication: Strong presentation and negotiation skills across GMs, owners, and external partners.

Project & Agency Management: High proficiency in directing external agencies, vendors, and cross-functional teams.

Data-Driven & Budget Savvy: Comfort with analytics, ROI modeling, and financial spend tracking.

HHM Benefits and Perks

Competitive wages for full time and part time opportunities

Medical, Dental and Vision Health Insurance

Paid Time Off

401k Company Match

Travel Discounts

Commuter Transit and Commuter Parking Benefits

Employee Assistance and Wellness Program

Educational/Professional Development

Referral Bonus Program

Work Environment and Context

Position must be located in DMV

Candidate must be willing to be onsite at a few different hotel locations

Minimal travel within the U.S.for hotel activations, events, and photo shoots

Flexible schedule including occasional nights and weekends to assist with events

Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.

Practice safe work habits to ensure safety.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

Source: HHM Hotels

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