Graphic Designer & Creative Strategist

Description

US Pediatric Partners is seeking a talented, thoughtful Graphic Designer & Creative Strategist to serve as a central creative resource across our growing network of pediatric primary care and behavioral health organizations.

This role will be responsible for developing high-quality visual communications across digital and print channels while bringing a strategic mindset to how information is organized, presented, and consumed. The Graphic Designer & Creative Strategist will work closely with the VP of Marketing, marketing team members, clinical subject matter experts, operational leaders, and other internal stakeholders to translate business and clinical objectives into clear, engaging, and effective creative.

This is not simply a production design role. The ideal candidate combines excellent design instincts with curiosity, strategic thinking, and an ability to make complex healthcare information approachable and easy to understand for the intended audience.

Responsibilities:
Graphic Design & Creative Development

Design high-quality marketing and communications materials across the USPP portfolio, including digital, print, social, web, presentations, signage, advertising, patient education, and community collateral

Take projects from initial concept through final production while maintaining strong standards for typography, layout, visual hierarchy, brand consistency, and usability

Develop and adapt creative concepts across audiences, brands, formats, and channels

Prepare production-ready files; coordinate appropriately with print, digital, and other external vendors

Creative & Content Strategy

Translate business, marketing, and clinical objectives into strategic visual communications rather than simply executing design requests

Define key inputs at the beginning of projects, including target audience, communication objective, message hierarchy, desired action, distribution channel, and context to guide creative development

Identify when content provided by stakeholders should be simplified, reorganized, or presented differently to improve effectiveness

Develop wireframes, content layouts, and information hierarchy before final creative production

Clinical & Patient-Facing Content Development

Partner closely with clinical specialists and subject matter experts to organize complex healthcare information into clear, accessible, and visually engaging communications

Translate content into materials appropriate for diverse audiences (including patients, parents, caregivers, providers, and referral sources) with emphasis on readability and actionable steps

Preserve clinical accuracy and intended audience throughout the review and approval process

Brand Management & Creative Systems

Apply and maintain brand standards across USPP and its portfolio of pediatric primary care and behavioral health brands

Develop and maintain scalable creative templates, toolkits, and design systems that allow marketing and field teams to efficiently execute recurring needs

Adapt creative appropriately across distinct brands without sacrificing individual brand identity

Help evolve visual brand systems as organizational and marketing needs change

Maintain organized libraries of creative files, templates, photography, brand assets, and final materials

Digital, Campaign & Multimedia Creative

Develop creative assets for integrated marketing campaigns across digital advertising, paid and organic social media, websites, email, print, direct mail, and other channels

Create variations of approved creative for different audiences, brands, markets, and channels

Partner with team members to translate campaign strategies into cohesive creative concepts

Develop digital-first content with consideration for audience, platform, and user experience

Support visual storytelling through photography, video graphics, infographics, motion/multimedia assets, and other emerging content formats as appropriate

Collaboration & Project Management

Manage multiple creative projects, deadlines, stakeholders, and brands simultaneously

Collaborate directly with stakeholders to clarify requests and proactively identify missing information

Present creative concepts and explain the strategic rationale behind design and content decisions

Incorporate feedback thoughtfully while maintaining communication objectives and design quality

Maintain organized project files and workflows to support efficient collaboration and future asset reuse

Requirements
Required

4–6 years of professional graphic design, visual communications, or related creative experience

Strong portfolio across print, digital, layout, typography, branding, and marketing collateral

Advanced proficiency in Adobe Creative Suite, particularly Illustrator, InDesign and Photoshop

Proficiency with Canva and development of scalable templates for non-designers

Ability to independently manage multiple creative projects from concept through final production

Strategic approach to audience, objective, message hierarchy, desired action, channel, and context

Ability to structure complex content through information hierarchy, wireframing, and thoughtful layout

Strong stakeholder communication, including working directly with our markets and articulating creative recommendations

Exceptional attention to detail with a proactive, collaborative, and ownership-driven mindset

Preferred

Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or related field

In-house, agency, or multi-brand creative experience supporting multiple brands and audiences

Experience in healthcare, or regulated service environments

Familiarity with digital advertising, social creative, web design principles, and digital-first content

Photography, video editing, motion graphics, or multimedia experience a plus

Comfortable working with external agencies and vendors

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