Director, Social Media Strategy and Engagement - University Strategic Communicat

Director, Social Media Strategy and Engagement - UniversityStrategic Communications
Location: San Antonio, TX

Regular/Temporary: Regular

Job ID: 16658

Full/Part Time: Full Time

Position Information

The University of Texas at San Antonio (UT SanAntonio) is a nationally recognized, top-tier public researchuniversity that unites the power of higher education, biomedicaldiscovery and healthcare within one visionary institution. As thethird-largest research university in Texas and a CarnegieR1-designated institution, UT San Antonio is a model of access andexcellence — advancing knowledge, social mobility and public healthacross South Texas and beyond. UT San Antonio serves approximately42,000 students in 320 academic programs spanning science,engineering, medicine, health, liberal arts, AI, cybersecurity,business, education and more. With 17,000 faculty and staff, UT SanAntonio has also been recognized as a Top Employer in Texas byForbes Magazine. Learn more online, on UT SanAntonio Today or on X, Instagram,Facebook, YouTube or LinkedIn.

Salary Range: Commensurate with education,experience, and qualifications.

Job Type: Full Time

Posting Close Date: Applications will beaccepted through 11:59 PM CDT on 11/08/2026. At the discretion ofthe hiring department, this posting may close once a sufficientnumber of qualified applications have been received.

Required Application Materials:

Resume is required.
Cover letter is preferred.
Contact information for three professional contacts.

Job Details

Job Summary

The Director of Social Media Strategy and Engagement is astrategic, senior leadership position for the recently merged UTSan Antonio. The team member in this newly created position willset the comprehensive vision for social media brand promotion,audience engagement and reputation management through curation ofthe flagship (official) @UTSA channels.

A successful candidate proactively understands and appliessocial media trends while forecasting new channels and engagementstrategies to expand the flagship presence and deliver businessoutcomes. Additionally, the candidate understands how to ethicallyapply AI models for social listening strategies, multimedia contentand/or an effective workflow.

The position serves as a cross-functional, strategic advisor tosenior executives and demonstrates exceptional judgment, discretionand the ability to operate effectively in a fast-paced, dynamicenvironment.

This leader is responsible for guiding and developing ahigh-performing team and contributes to designing and implementingstrategies to bolster and/or protect the institution's reputationthrough social presence, creative storytelling, executivevisibility and digital platform management.

Reporting to the Senior Executive Director of UniversityStrategic Communications, the individual will be responsible forbuilding internal and external relationships to includecross-divisional teams, peers, direct reports andstudent-workers.

Core Responsibilities

Leads the university's flagship institutional social mediastrategy and engagement efforts while serving as a centralstrategic advisor to colleagues across the university on digitalengagement, reputation management and emerging social mediatrends.

Establishes systems, processes and standards informed bycompetitive data and insights, including AI, that ensures theflagship social presence is managed with the highest level ofcare.

Evaluates emerging platforms, technologies and digitalengagement strategies to support storytelling, innovation, audiencegrowth and generative engine optimization. Recommends newapproaches to enhance visibility, engagement and brand affinityacross digital channels.

Oversees the design, development, publication and distributionof multimedia content for the flagship social media channels toensure consistency, quality, accessibility and alignment withinstitutional voice.

Develops strategies to advance executive visibility andinstitutional thought leadership across digital channels.

Monitors and analyzes social media conversations, emergingissues, news cycles and public discourse that may impact theuniversity's reputation or operations. Synthesizes thesediscussions and competitive trends into real-time, actionableinsights to support issues management, crisis communications andexecutive decision-making.

Leads flagship social media communications during emergencies,operational disruptions and other reputational matters.

Oversees social media analytics, measurement and reportingefforts to evaluate channel performance, audience engagement andinstitutional impact. Develops executive-level reports andpresentations that communicate outcomes, trends, reputationalinsights and strategic recommendations.

Empowers a multi-person social media team, including full-timestaff members and student workers by delivering coaching andfeedback, clarity and opportunities for professionaldevelopment.

Develops and oversees enterprise social media standards,governance and best practices. Leads the university's Social MediaCollective.

Performs other duties as assigned.

Required Qualifications

Bachelor's Degree in a related field.

Seven (7) years of related work experience, including at leastfive (5) years of full-time experience in social media strategy andengagement.

A minimum of three (3) years of experience in supervising afull-time social media or digital media team.

This position requires the ability to maintain the security andintegrity of UT San Antonio and its infrastructure per TexasEO-GA-48.

Knowledge, Skills, and Abilities

Mastery of social media trends and audience behavior.

Strategic leadership in social media, with the ability totranslate insights into action.

Demonstrated success in strategic communications and reputationmanagement using social media.

Strong people leadership skills, including team management andmentoring.

Robust analytics, decision-making, forecasting and strategicthinking skills.

Excellent verbal and written communications withexecutives.

Broad understanding of how AI impacts social media.

Proficiency in Microsoft Office Suite and Adobe CreativeSuite.

Ability to support crisis communications and issuesmanagement.

Working Conditions

Office environment. Ability to travel to and from meetings,training sessions, or other business-related events. Workdays,areas, and work hours may vary depending on the department'sneeds.

Physical Demands

Jobs are sedentary; if walking and standing are required, onlyoccasionally. Ability to exert up to 10 pounds of force to lift,carry, push, pull, or otherwise move objects.

This position will work both on campus and remotely inTexas. Travel and parking expenses are the employee'sresponsibility.

This position is contingent upon a successful background check. Verification of a valid driver's license and Motor Vehicle Record(MVR) may be completed as applicable. Applicants selected must beable to show proof of eligibility to work in the United States bytime of hire.

Equal Employment Opportunity
As an equal employment opportunity and affirmative actionemployer, it is the policy of The University of Texas at SanAntonio to promote and ensure equal employment opportunity for allindividuals regardless of race, color, religion, sex, genderidentity, sexual orientation, national origin, age, disability orgenetic information, and veteran status. The University iscommitted to the Affirmitive Action Program in compliance with allgovernment requirements to ensure nondiscrimination.

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