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Product Lead: Marketing Attribution & Performance

UKG · Frankfort, KY, USA ·

Job type:
Full Time

UKG is seeking a Lead Product Manager for Marketing Attribution & Performance to own the product vision, strategy, roadmap, OKRs, and outcomes for marketing measurement initiatives. You will define how to measure marketing-sourced and marketing-influenced impact using first-touch, last-touch, multi-touch, incrementality, and MMM approaches.
You will translate business needs into epics and stories, lead MVPs, build a capability roadmap, and collaborate with Data Science, Analytics, Engineering,

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