Director of Product Marketing

This is a hands on leadership job running product marketing for a debt market data platform that is shifting toward AI products. The person sets positioning and messaging across several buyer segments, owns the full launch process across many product teams, and builds competitive intelligence and sales materials that reps actually use. A strong candidate has long B2B software marketing experience, has managed other marketers, has built launch processes rather than just run them, and can write clear messaging while working closely with product and sales leaders.
How it fits the AI era
The company is moving from selling data and analysis to selling AI chat and agent based workflows, so the marketing story has to explain new kinds of products to buyers who are still learning them. Much of the launch and enablement work can be sped up with AI tools, but judging what buyers need, choosing the right message, and earning trust with senior stakeholders stay human. The role also asks for someone who has already used AI to change how a marketing team works, not just talked about it.
How it builds AI experience
The job sits close to AI products built on proprietary credit data, so the person would gain direct experience marketing agent based tools to banks, asset managers, and advisors. That includes shaping pricing and packaging for agent products and building a credible AI narrative with the brand team. Someone without this background could build it by studying how AI products are positioned and sold in finance, and by using AI tools in their own marketing work to show real results.
Worth showing
B2B SaaS product marketing
Managing product marketers
Building launch processes
Sales enablement that works
This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.
About 9fin
9fin delivers debt market intelligence, news, and credit analytics powered by automated workflows, per company statements.

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