Social Media and Analytics Specialist

Client: Insurance Group/Non-Profit Organization
Job Title: Social Media and Analytics Specialist/Communications Specialist/Social Media Specialist/Digital Communications Specialist/Digital Media Specialist
Location: New York, NY 10017-2024
Duration: 3 months

Job Description:
This role will be key in implementing a vision that integrates all marketing initiatives to highlight the value of CLIENT and share the stories of older adult participants. Under the direction of the Director of Communications, the Social Media Specialist is responsible for developing and executing a strategic and sophisticated framework to establish and grow communities of distinct audiences across a variety of social media networks. Through implementing the strategy, this role will focus to enhance the brand, engage the target audiences, and increase social media market presence and share across several social media platforms.

The communications team is driven by ideas, storytelling and impactful ways to gain attention through all media touch points. The person in this role will have an influential voice in crafting these plans and strategies across our social presence and reporting back on the impact.
A successful Social Media and Analytics Specialist will:
Strategize, manage, and operate social media for Facebook, Twitter, YouTube, Instagram, LinkedIn, websites, and others
Build a robust network and audience across the nonprofit industry
Develop content and a strategic posting strategy across all social media channels
Provide social and digital support to promote and manage events across all client geographies and advocacy campaigns
Optimize social media platforms including paid social, with an eye towards innovation and evolving use of platforms, working with CLIENT paid advertising teams
Engage with participants and others through feedback loops on social media
Achieve, measure and report strong engagement and outcomes through metrics on all channels
Ensure equitable storytelling and asset-based framing as part of commitment to racial, social and environmental equity

The Essentials:
3-5 years of experience minimum in communications and/or social media
The desire to work in a fast-paced, self-directed, and data-driven environment with a high-performance team
Experience with communications skills including accurate and compelling written communication particularly in social and digital media.
Familiarity with Sprinklr and social media platforms including Facebook, Instagram, Twitter, and LinkedIn
Experience in analytics and reporting social media statistics
Experience building, growing and managing social media channels
Experience in fostering diversity, equity and inclusion
Obsessive organization and a sharp eye for detail
Ability to manage multiple requests and projects

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.