Senior Manager of Marketing Operations (UCANZ)

The UCANZ Marketing Operations, Senior Manager is responsible for turning global and regional marketing priorities into coordinated, localized, production-ready and successfully delivered marketing activity across the United States, Canada, Australia, New Zealand and South Africa

The role owns the regional execution layer of the marketing operating model, connecting UCANZ Marketing with Crunchyroll’s global capabilities across Integrated Planning, Campaign Operations, Marketing Production, Global Localization and Marketing Delivery

This leader ensures campaigns are operationally planned, assets are produced and localized to regional requirements, dependencies are managed and final materials are delivered accurately and on time across relevant channels and partners

A critical responsibility is end-to-end management of marketing localization across UCANZ

The Sr. Manager coordinates translation, transcreation, cultural adaptation, versioning, approvals, quality checks and delivery for assets originating from global campaigns or created for regional initiatives, while partnering with Global Localization on standards, technology, vendors and quality frameworks

The role reports to UCANZ Regional Marketing leadership or the designated Regional Operations leader and works closely with Campaign Operations, Marketing Production, Marketing Delivery, Regional Marketing, Title Marketing, Brand Management, Creative Services, Partnerships, Social, CRM, Paid Media, Content, Curation & Programming and global centers of excellence

Success requires exceptional organization, operational judgment, strong communication and the ability to scale consistent processes while representing UCANZ market, channel, language and cultural needs

The role will ideally be based in Los Angeles or San Francisco

UCANZ MARKETING OPERATIONS & EXECUTION:

Own the operational coordination of UCANZ marketing activity, translating global and regional strategies into executable plans, milestones, asset requirements, localization needs, dependencies and delivery schedules

Maintain an integrated view of regional marketing readiness and ensure activities move effectively from planning through execution and launch

Coordinate multiple campaigns, markets, asset types, stakeholders and deadlines while maintaining clear ownership and accountability

Establish operating standards that enable accurate, timely and scalable execution across UCANZ channels and partners

Anticipate execution risks, surface decisions and proactively remove blockers that could affect quality, timing, budget or campaign activation

REGIONAL INTEGRATED PLANNING:

Partner with Integrated Planning to incorporate regional priorities, launches, campaigns, tentpoles, local initiatives and market requirements into broader global marketing plans

Translate global plans into actionable UCANZ timelines, workstreams and readiness checkpoints

Provide early visibility into local requirements, resource constraints, localization lead times, partner specifications and execution risks

Coordinate planning inputs across Regional Marketing, Content, Social, CRM, Paid Media, Partnerships, Brand, PR and other stakeholders to create one integrated regional view

Ensure campaign plans reflect regional priorities while leveraging common global processes, technology, production capabilities and standards

END-TO-END MARKETING LOCALIZATION:

Manage localization workflows for global and regional marketing assets, including copy, key art, trailers, video, social assets, paid-media creative, CRM materials, partner assets, promotional content and other campaign deliverables

Coordinate translation, transcreation, cultural adaptation, versioning, review, approvals, quality assurance and final delivery against campaign deadlines

Partner with Global Localization on terminology, technology, vendors, workflows and quality frameworks while retaining operational accountability for UCANZ readiness

Ensure localized assets are accurate, brand-appropriate, culturally relevant, technically compliant and available in the required formats and destinations

Identify opportunities to streamline regionalization, reduce duplication and create scalable approaches to campaign adaptation across the four markets

MARKETING PRODUCTION & ASSET COORDINATION:

Partner with Marketing Production and Creative Services to communicate regional production and localization requirements early and define necessary versions, formats and specifications

Ensure global source assets are structured to enable efficient regional adaptation and avoid unnecessary duplication of production work

Coordinate region-specific materials when global assets do not meet UCANZ needs, including the operational interface between regional creative requirements and production resources

Maintain visibility into asset status, version control, approvals, dependencies, production milestones and final delivery

Support asset inventories, campaign trackers, creative briefs and shared sources of truth across the regional portfolio

MARKETING DELIVERY & PARTNER REQUIREMENTS:

Work with Marketing Delivery and Distribution Operations to ensure final global and localized assets are packaged, distributed and available to the correct regional destinations on time

Coordinate region-specific channel, platform, commercial partner, media, regulatory, language and cultural requirements

Ensure partner specifications, deadlines and delivery needs are communicated early enough to be incorporated into production and delivery workflows

Provide clear escalation when assets are missing, incorrect, delayed or unable to meet activation requirements

Partner with Partnerships, Regional Marketing and channel teams to support accurate delivery across third-party and commercial partner environments

CAMPAIGN & ASSET READINESS:

Establish readiness checkpoints for priority campaigns and launches, validating source assets, localized versions, formats, approvals, metadata, specifications and delivery destinations

Identify risks early and coordinate resolution across Campaign Operations, Marketing Production, Global Localization, Marketing Delivery and regional teams

Maintain clear visibility into asset availability, localization status, production milestones, delivery readiness, risks and decisions required

Lead or facilitate operational check-ins, status reviews and launch-readiness meetings across regional and global stakeholders

Support post-launch follow-up and ensure outstanding delivery or asset issues are documented and resolved

OPERATIONAL ISSUE MANAGEMENT & CONTINUOUS IMPROVEMENT:

Serve as the regional operational control point when marketing assets, localization, production or delivery issues threaten campaign execution

Coordinate cross-functional triage, maintain accountability through resolution, communicate impact and status, and elevate systemic issues to the appropriate global leaders

Track performance across campaign readiness, on-time asset availability, localization turnaround, production delivery, error rates, rework and recurring operational issues

Identify opportunities to simplify workflows, improve global-to-regional handoffs, reduce duplicate work, automate repetitive activity and strengthen scalability

Develop reusable playbooks, templates, governance and best practices that improve speed, visibility, quality and collaboration across UCANZ and global teams

Support the development of operational capabilities, tools and processes that enable consistent execution across the region

Benefits

Receive a great compensation package including salary plus performance bonus earning potential, paid annually

Flexible time off policies allowing you to take the time you need to be your whole self

Generous medical, dental, vision, STD, LTD, and life insurance

Support program for new parents

Employer paid commuter benefit

Health Saving Account HSA program

401(k) plan, with employer match

Health care and dependent care FSA

Pet insurance and some of our offices are pet friendly!

Strong understanding of marketing localization, including translation, transcreation, cultural adaptation, asset versioning, review and approval workflows and localized creative delivery at scaleExcellent communication and stakeholder-management skills, including the ability to influence across functions, cultures and time zonesBachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experienceFamiliarity with campaign-management, project-management, digital asset-management, localization-management and marketing-delivery platformsExperience coordinating both globally originated campaigns and locally originated marketing activity, operating effectively between central capabilities and regional business needsStrong analytical and problem-solving skills, with demonstrated ability to identify execution risks early and drive issues through resolutionDemonstrated experience managing complex, multi-market marketing campaigns with dependencies across planning, creative production, localization, asset management and deliveryExcellent project and operational management skills, with the ability to manage multiple campaigns, markets, languages, asset types, dependencies and deadlines simultaneouslyProven ability to coordinate across matrixed organizations and build effective relationships among regional teams and global functionsExperience in anime, entertainment, streaming, television, gaming or another global content-led consumer business is highly preferredDemonstrated experience improving marketing workflows through standardization, automation, operational metrics and root-cause analysisStrong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing and promotional creativeExperience working with creative agencies, localization vendors, production partners, media agencies and external distribution or commercial partners is a plus8+ years of experience in marketing operations, campaign operations, creative operations, localization, marketing production, media operations or a related field within entertainment, streaming, media, technology or another global consumer businessHigh attention to detail and a strong commitment to brand consistency, localization quality, executional excellence and the fan experience

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