Senior Manager Brand Marketing

YOU do! Brief Description What Matters at Magid? YOU do! \"The number one key to growth is having good people and that’s what has driven us at every stage of the game.\" - Greg Cohen, CEO
At Magid, we’re not just passionate about safety—we’re passionate about people. As an industry leader, we’ve built an innovative and collaborative environment where diversity is celebrated, ideas are valued, and personal and professional growth never stops.
Essential Responsibilities: Brand Strategy & Positioning Define and evolve Magid’s positioning, messaging framework, and value proposition to ensure clarity and differentiation in the market
Serve as the central owner of brand strategy, ensuring alignment across all customer-facing functions
Establish the operating rhythm for brand leadership, including inputs into annual planning, quarterly GTM alignment, and ongoing governance
Brand Systems & Governance Establish and govern brand standards - including voice, tone, and visual identity - to ensure quality and cohesion across all customer touchpoints
Build the foundation for a unified and scalable brand system that enables consistency across channels, teams, and regions
Partner cross-functionally with Demand Generation, Ecommerce, Product Marketing, and Sales to reinforce alignment and elevate execution across the customer journey
Content, Creative & Thought Leadership Own and shape Magid’s content strategy and storytelling approach, delivering compelling, insight-driven content that drives engagement and credibility
Lead creative direction across major initiatives, guiding design, copy, and video while building a scalable, centralized creative capability
Build and scale Magid’s thought leadership presence through high-quality content and storytelling that reinforces trust and authority in the market
Performance, Innovation & AI Enablement Define and track brand performance metrics (e.g., awareness, engagement, consistency) and use insights to refine strategy and optimize impact
Evaluate and apply emerging trends in digital marketing and AI to enhance content velocity, personalization, and campaign effectiveness while maintaining brand integrity
Team Leadership & Cross-Functional Enablement Lead and develop a core brand team across social media, design, and content - setting direction, coaching talent, and building a high-performing, scalable function
Foster a collaborative, high-accountability culture that elevates both individual and team performance
Serve as the central steward of brand integrity, enabling strong collaboration across marketing and ensuring a cohesive, consistent presence across all customer-facing functions
Reports to: VP Sales Effectiveness & Marketing
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Requirements Experience/Education Required/Sought: 8+ years of experience in brand or marketing roles, with a strong foundation in B2B environments
Bachelor's degree or equivalent work experience
Experience leading integrated creative and content initiatives across digital and sales channels
Experience building or scaling brand, content, or creative processes and governance models
Required Skills: Proven ability to develop and execute brand strategy, positioning, and messaging
Strong strategic and executional capabilities, with the ability to translate vision into high-quality outputs
Demonstrated success working cross-functionally and influencing without direct authority
Expertise in storytelling and simplifying complex topics into clear, compelling narratives
Familiarity with emerging AI tools and trends in marketing, with the ability to apply them effectively while maintaining brand integrity
Work Environment/Physical Requirements/PPE: Prolonged periods sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at a time.
Summary Actual pay ranges from $131,250 to $201,250 and will be adjusted based on job-related factors permitted by law, such as experience and training, geographic location, additional qualifications such as licensure or certifications, market factors, and responsibilities.
Magid offers a variety of benefits to our team members including: Health, dental, vision, life and disability insurance
Bonus plan
401k retirement plan with company match
Company provided Profit Sharing
Participation in Magid Paid Time Off (PTO) Policy
9 Paid Holidays
Magid Glove & Safety is a leading manufacturer, distributor, and importer of hand protection and safety products, e.g,.work gloves, fall protection, reusable and disposable respirators. We are an innovative, growing, and privately held business, that has been delivering safety solutions to thousands of companies since 1946.
Magid is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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