Content Marketing Specialist Job at PNY Technologies in Parsippany

This position is based on-site in Parsippany, NJ. Relocation assistance is not available for this role.
Main Function

Responsible for the development, execution, and optimization of strategic marketing initiatives across PNY’s distribution and reseller channel ecosystem. This role assists the Marketing Manager with planning and executing SPIFF programs, MDF initiatives, co-branded campaigns, and targeted account-based marketing efforts to drive partner engagement, revenue growth, and brand visibility. As a supervisory role, the Channel Marketing Specialist manages and mentors the Channel Marketing Associate, ensuring the successful execution of daily channel marketing operations while maintaining alignment with organizational objectives. This position serves as a key liaison among Marketing, Sales, Product Management, and external partners, ensuring that all channel marketing activities are executed efficiently, on-brand, and with measurable impact.
Qualifications

Bachelor’s Degree or equivalent work experience
3+ years Marketing experience (B2B/Channel/Technology experience is a plus)
Self-starter with demonstrated project management experience
Strong analytical and problem-solving skills
Excellent written and verbal communication skills in English
Working knowledge of Microsoft Office, Outlook, Google Analytics (a plus), and Microsoft Dynamics (a plus)
Copywriting knowledge a plus
Organization and priority-setting skills, and the ability to multitask in a fast-paced environment
Strong initiative and ability to work independently or collaboratively
Working Conditions

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.
Key Relationships

Colleagues (Product Marketing Managers, Creative Marketing & Ops Depts, Commercial/OEM Sales Team)
Partner Ecosystem (In-channel includes DMRs, e-tail accounts, distributors, and others) and NVIDIA (marketing communications, sales, program managers).
Website and print publication editors and writers, social media platform personnel, and PNY contractors
Strategic accounts
Duties And Responsibilities

Assist in the creation of channel marketing programs and campaigns
Support production of all channel sales materials
Assist with collateral development and content support for professional sales channels and distribution of partner communications
Supervise updates and maintenance of partner portals, resource centers, and marketing content
Oversee the development and execution of partner communications, including e-blasts, newsletters, and campaign messaging
Collaborate with internal teams (Sales, Product Marketing, Creative, Operations) to align campaign execution and messaging
Ensure all partner-facing communications maintain brand consistency and strategic alignment
Own campaign tracking and reporting across platforms, including HubSpot, Google Analytics, and internal dashboards
Analyze campaign performance, partner engagement, and ROI to identify optimization opportunities
Provide regular performance updates and actionable insights to Marketing leadership and Sales teams
Ensure compliance with internal policies and partner requirements for all incentive and funding programs
Coordinate with Operations and Sales teams to validate claims, track participation, and ensure timely fulfillment.
Work with the Creative Marketing team in coordinating the communication of promotional initiatives (execution of the approved programs and ensuring compliance)
Assist the Marketing manager with designing and managing partner programs, including SPIFFs, promotions, co-branded campaigns, and targeted account initiatives
Track and coordinate PNY professional channel sales material placement on partner websites
End-to-end scheduling, development, and management of marketing campaign activities
Directly supervise the Channel Marketing Associate, providing guidance, delegating tasks, and overseeing performance
Review and approve work, including campaign execution, reporting, and communications
Support professional development through training, mentorship, and continuous feedback
Ensure all campaign deliverables are completed on time, within scope, and aligned with brand standards.
Manage campaign timelines, calendars, and deliverables across internal teams and external partners.
Ensure operational efficiency by optimizing workflows, processes, and task management
Work with the in-house graphics team to develop creative and compelling campaign content for awareness and lead generation campaigns
Work with key stakeholders within the commercial group to create and manage marketing campaigns (including online and pay-per-click advertising), social campaigns, and the execution of automated email campaigns
Work closely with Marketing (Product, Creative, and Channel) and Sales teams
Support events (in-person and virtual) in planning and execution
Other activities as assigned
Compensation

The base salary range for this position is $70,000.00 to $75,000.00; the exact salary depends on several factors such as experience, skills, education, and budget.
Benefits Overview

We offer a competitive benefits package that includes medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses. Employees receive paid company holidays, paid time off, and access to company-paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.
Monday-Friday, 9:00 am - 6:00 pm + 1-hour Lunch Break

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