Media Director, Planning

agency at the intersection of business, politics, and policy.

Job Description
Media Director, Planning

Hours: 40 hours/week
Rate: $80/hr

Location : remote
Duration: 11/16/26 - 12/31/26, with intent to extend through all of 2027

Overview

We’re looking for a Media Director, Planning to run large-scale, fast-paced advertising campaigns from inception to completion. This role owns strategic media activities end to end, including planning, buying, managing, and optimizing across all channels, and works closely with Client/Account Leads and Media Team leadership to ensure plans deliver on agreed strategies.

Responsibilities

Manage strategic media activities, including planning, buying, managing, and optimizing across all channels

Develop plans that align with client/campaign objectives and work closely with Client/Account Leads and Media Team leadership to ensure media plans deliver upon the agreed strategies and approach

Lead campaign implementation and management, including buying, negotiating, implementation, optimization, and analysis

Use internal data sources and past performance to develop insights and strategy for future efforts

Gauge media performance and KPIs to determine the extent to which original objectives and strategies were met

Work closely with the buying team to traffic, launch, and troubleshoot implementation issues

Establish specifications and timelines needed for campaign launch and work across teams to ensure successful execution

Qualifications

8+ years of relevant work experience in digital media strategy, with both planning and direct/managed buying experience

Experience in public affairs, government, B2B, or brand awareness media is helpful

Demonstrated experience with planning and buying cross-channel media, including digital, OOH, TV, print, mobile, SEM, and paid social

At least 2+ years of management experience

In-depth understanding of media planning, strategy, negotiation, implementation, and performance analysis

Thrives in a fast-paced environment with the ability to manage multiple projects while prioritizing workload for themselves and direct reports

Thrives in a collaborative environment and is a problem solver

Working knowledge of planning tools (e.g., GlobalWebIndex, comScore) and reporting tools (e.g., Datorama, Tableau)

Proficiency with Google Workspace or Microsoft Office (Outlook, Excel, PowerPoint, Word, etc.)

Additional Information
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.

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