Director of Marketing and Events

Capitol Market is a 501c3 nonprofit and a true Charleston gem. Operating seven days a week at an historic 51,000-square-foot, indoor/outdoor retail space, we bring together nine year-round indoor tenants, dozens of seasonal farmers, a daily pop-up vendor program, and a robust SNAP benefits program. Our mission is simple: support small businesses, celebrate West Virginia agriculture, and tackle food insecurity head-on.
We need a high-energy storyteller and event planner to grow Capitol Market, support our vendors, and design memorable experiences that delight our visitors.
As the Director of Marketing and Events, you will own the look, feel and voice of Capitol Market, which is on the National Register of Historic Places. Working with a talented team, you will lead marketing campaigns, digital communications, and event logistics.
Key Responsibilities Marketing and Events Build the game plan: Design and run our marketing strategy.
Keep messaging consistent: Ensure our brand and voice stay sharp.
Own the calendar: Plan and execute Capitol Market events.
Run the show: Manage the day-to-day details of every event.
Be a team player: Collaborate with the Capitol Market staff, vendors, farmers, volunteers, community partners and leaders, the Board of Directors, and customers to elevate our market.
Stay organized: Track event deadlines, expenses, and feedback so we continue to evolve and improve.
Pop-up vendors: Coordinate the process from beginning to end, communicating guidelines, coordinating, applications, managing the schedule, and maintain records.
Connections: Build a positive relationship with existing vendors and identify opportunities to better promote their products, businesses, and stories.
Qualifications and Experience Required qualifications Proven track record: At least 3-5 years of experience leading marketing campaigns, managing social media channels, and/or coordinating events.
Strong project management: Manage event logistics, budgeting, scheduling, and timelines.
Communication skills: Exceptional writing/editing skills, ability to create newsletters, experience with social media, and clear external/internal communications.
Relationship builder: Capitol Market is a community gathering space for all, and we need to build relationships with vendors, farmers, community partners, sponsors, and board members.
Weekend/Evenings: Because Capitol Market operates year-round and hosts events and seasonal programming, occasional evening and weekend work is required.
Preferred qualifications Experience working in nonprofit organizations, retail, community-based organizations, farmers markets, hospitality, tourism, or a related environment.
Familiarity with local agriculture, food systems, food access initiatives, or community development.
Grant writing experience is a plus.
Capitol Market is an equal opportunity employer committed to fostering a welcoming environment for employees, vendors, and visitors. We encourage candidates who share our mission and values to apply.

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